"Wash, wash, bath, bath, baby gold water is indispensable", the advertisement of baby gold water is popular, occupying the vacant baby flower water market before this. Precise market segmentation, catchy advertising, and apt product names have contributed to the success of Baby Golden Water.
 
The image of Baby Gold Water has been established so successfully that many consumers do not realize that Baby Gold Water is essentially toilet water. Baby Gold Water, also known as Baby Gold Water Herbal Essence, is mainly composed of ethanol, water, wild chrysanthemum flower extract, honeysuckle flower extract and peppermint extract. Because the flavor and borneol in the conventional flower water are removed, the touch and taste are milder. However, alcohol can be absorbed through the skin, and the delicate skin absorption function of infants and young children is much higher than that of adults, so it is not recommended to use it directly for infants and young children. The baby gold water liquid is reddish-brown and the price is higher, and the price of 150ml is more than 40 yuan.
 
In addition, for adults and children over 1 year old, Baby Gold Water also launched three orthodox toilet waters, namely refreshing toilet water, wild chrysanthemum flower water, and ice cool flower water. The product is packaged in 190ml glass bottles, and the export is designed as a spray, and the price is 19 yuan.
 
Refreshing toilet water is actually a mosquito repellent toilet lotion that contains 4% mosquito repellent esters. Compared with Liushen and Longliqi, the mosquito repellent effect of Shushuang Flower Water is weaker, but the irritation is weaker, and the touch is mellow. The Ice Cool Flower Water focuses on the cooling feeling, but the cooling effect is weaker than that of the Liushen Jinjin Refreshing Flower Water and Longrich Cool Flower Water, which is relatively mild. Wild chrysanthemum flower water is named after the unique wild chrysanthemum ingredient of Baobao Golden Water, and the flower water brand often creates product differentiation with its unique Chinese medicine formula. The six flavors of herbs of the six gods, the snake gall bladder of Longliqi, the unicorn exhaustion of the dragon and tiger, and the wild chrysanthemum of Baobao Jinshui are all creating their own characteristics, but tracing back to the source, the actual effect of each traditional Chinese medicine ingredient is minimal, and the publicity value is greater than the actual efficacy.
 
The fragrance of baby gold water is light, the six spirits are clear, Longrich is rich, the dragon and tiger are peaceful, and each has its own product characteristics. Consumers can choose according to their personal preferences.