List of product brands > Household daily use > Household daily use > Umbrellas > Umbrella of Heaven Umbrella Updated: 2025-02-20

Umbrella of Paradise

Overall scoring
76
Word-of-mouth ratings
8.8
Popularity index
10377

How about the Paradise Umbrella Umbrella brand introduction

推荐产品:3311E,3331E,3309,193E,50062,1830446E,3343
 
Hangzhou Paradise Umbrella Group is a rare giant in the domestic umbrella industry, with a very high degree of social awareness, its umbrella products occupy an absolute advantage in the domestic umbrella market, and its sales data has ranked first in the industry for more than 20 consecutive years. In the process of formulating the national standard for two editions of the umbrella, Paradise Umbrella is one of the members of the drafting unit and plays an important role in it.
 
Paradise Umbrella mainly takes the cheap route, and has always pursued a "large and complete" strategy, with full coverage of users of all ages and use scenarios, and the brand is facing the problem of aging and low-end. However, in recent years, the reputation of Paradise Umbrella has risen against the trend, and its sunshade products are often regarded by consumers as typical representatives of old brands and hard quality. The low price advantage of Paradise Umbrella is obvious, and the price of low-end models is concentrated at about 39 yuan, which is the most varied at this price; The price of the high-end model can reach about 249 yuan.
 
As the spokesperson of Zhejiang umbrella, Paradise Umbrella Industry has about 120 million products entering the market every year, with annual sales of more than 2 billion, and such a high production capacity is inseparable from the cluster advantages of the umbrella industry in Zhejiang. Most of the assembly and processing of the Paradise Umbrella is distributed to the processing base of the townships and counties near Hangzhou, or the supervision area of Hangzhou and the surrounding provinces undertakes the labor service, therefore, the workmanship of the Paradise Umbrella is relatively average, and there are certain problems in quality control. Structural riveting, component combination, fineness of the umbrella pattern and color fastness and other workmanship details are the shortcomings of Paradise Umbrella, and these shortcomings are common in Paradise Umbrella products, even high-end umbrella models are not immune.
 
There are many types of Paradise umbrellas, covering a wide range of styles. The appearance design of Paradise Umbrella has always been unsatisfactory, but in recent years, Paradise Umbrella has gradually made efforts in product design and moved closer to first-line brands, such as mini pocket umbrellas, small black umbrellas, British Museum cooperation models and many other new works, all of which have subverted the style and tonality of Paradise Umbrella in the past. However, the mid-to-high-end style of the Paradise Umbrella is of poor quality, the skeleton is easy to break, and there is no advantage over competing products in the market at the same price.
 
Conversely, the low-end version of the Paradise Umbrella is more convincing. 3311E is the most classic umbrella of Paradise Umbrella, that is, solid color PG cloth multi-color stripe edging, the basic price is 35.99 yuan. The umbrella is an all-steel cross skeleton, with good wind resistance, the umbrella bone is not easy to fold, the umbrella surface diameter is up to 113cm, the umbrella cloth is thin, the umbrella surface has water repellent treatment, and it is the king of cost performance for daily commuting. The disadvantage of the umbrella is that the mass is heavier, up to about 410g, and the workmanship has deteriorated in recent years, the umbrella body is easy to rust, and the umbrella rod is easy to fall off. The 3311E basic model does not have a sun protection function, but the vinyl upgrade model can be used for both weather and rain, and the price is 49.99 yuan. In addition, 3309, 3331E, 3343 and so on are also more classic low-end styles, the price is less than 50 yuan, which is worth the money.