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Joy Heart is a young Taiwanese umbrella brand, founded in 2012, compared with other old Taiwanese umbrellas, Joy Heart's products are more youthful and fashionable, and pay more attention to the texture and color matching of umbrellas. After 2018, Joy Heart shifted its business focus to Chinese mainland, headquartered in Shenzhen, and only a few physical dealers in Taiwan are available.
 
Joy Heart's umbrellas include umbrellas, rain or shine umbrellas and parasols, and are mainly automatic umbrellas. Joy Heart's umbrella material selection is excellent, the umbrella bone is generally a composite structure of glass fiber and carbon fiber or aluminum alloy, the umbrella skeleton is relatively strong, the bead tail, umbrella cap, and umbrella bone details are reinforced design, the grip is stable and does not move, the wind resistance is good, and the wing body weight is relatively light. Some styles of umbrella fastening and taking out the line are messy, which affects the overall appearance. Most of Joy Heart's wings are self-retracting, and some heavy-duty wings require more force when compressing the bar.
 
Joy Heart umbrella cloth is made of 100% polyester fabric produced by Taiwan Fumao, which is recognized as the best umbrella cloth supplier in the industry. The density of the umbrella cloth is above 190T, Teflon waterproof treatment, water repellency, high thermal stability; In terms of sun protection performance, most of Joy Heart's umbrellas are treated with uncoated anti-UV treatment, which can reach UPF50 and have a UV coverage rate of 98.25%. Among them, the water-changing model is quite highlighted, and the special coating on the umbrella surface can make it discolored when it encounters water.
 
Due to the lack of coating, the fabric of the Joy Heart umbrella does not reach the thickness of absolute shading, but some umbrella models also offer the option of vinyl underneath for better shading effect. Joy Heart also has a style with an outer layer of glue, which has stronger sun protection performance, and the umbrella cloth is also waterproof, so it is not a problem in rainy days, but it is not suitable for long-term rainy days.
 
At present, Joy Heart's main sales market is located in Chinese mainland, with brand direct sales flagship stores on domestic e-commerce platforms, and the price of umbrellas ranges from 68 yuan to 138 yuan, which is close to the people, and mainland consumers can buy directly in the flagship store.