As a century-old brand in the United States, Honeywell has invested more and more in environmental products, in addition to air purifiers, water purification equipment is also an important part of its environmental business. Like foreign brands such as Philips that have been in China for many years, Honeywell has a very detailed understanding of the consumer needs of Chinese families, and the water purifiers launched are also specifically aimed at the complex water pollution situation in various parts of China, so as to avoid falling into the embarrassing situation of "not adapting to the water and soil". Honeywell's water purification products have been fully localized, in addition to the Tianjin factory directly under it, Qianshan Water Purification Technology Co., Ltd. is also an important OEM of Honeywell's environmental automation products.
Different from professional manufacturers such as Pentair who are more inclined to commercial, industrial and other systematic water purification projects, Honeywell seems to be much more down-to-earth, and its water purification business focuses on the household water purification market, and the end water purification products launched are mainly RO reverse osmosis water purifiers, the number of models is very rich, the differentiation between products is more significant, and the coverage of use scenarios is also quite wide. Focusing on the mid-to-high-end market household water purification market is Honeywell's product strategy, and at the same time, in order to increase market share and seize more users in the fierce market competition, Honeywell will also launch some cost-effective products, HRO-400 is the representative model of many consumers planting grass Honeywell.
Although HRO-400 still adopts the traditional shape design, its overall appearance is very exquisite, and the soft and cute metal matte texture whale LOGO in the middle is also quite cute. What is amazing is that in terms of water purification configuration, HRO-400 can be called a perfect "bucket machine", which adopts the classic PP cotton-activated carbon-PP cotton-RO membrane-activated carbon five-stage filtration scheme, bringing up to 400G water purification flow, with a cumulative water purification rate of more than 4800L, and a water production rate of 50% of the mainstream in the industry.
HRO-400 also has a dual water outlet configuration, RO pure water can be used for users to drink directly, and activated carbon water filtration can be used for washing, vegetable and fruit cleaning, etc., which greatly expands the use of water purifiers, and the faucet with TDS detection light is also very practical, which is convenient for users to grasp the changes in water quality in time. With such a rich functional configuration, coupled with mid-to-high-end purification performance, the price of HRO-400 is only 1999 yuan, which is extremely cost-effective.
Of course, no matter how cost-effective the product is, profitability is the ultimate goal of the company, and the launch of the HRO-400 may only be one of Honeywell's strategies to capture the market. What makes many consumers complain is that the price of the replacement filter element of HRO-400 is quite high, and the price of a full set of filter elements is almost the same as that of a new HRO-400, and other models of Honeywell have a similar situation.
Honeywell's Aqua high-flow series is also worth paying attention to, using the current avant-garde integrated design, the overall appearance is more upscale, its water purification capacity has been further improved compared with HRO-400, the details are also very intimate, the built-in holiday mode, when it detects that the user has not used the water purifier for a long time, it will automatically update the internal water storage to prevent bacteria from accumulating and causing the filter element to become moldy and deteriorate; The automatic flow cut-off function is also one of its features, the user does not need to close the tap water valve when replacing the filter element, and can directly rotate and take it out, the price of Aqua large flow series is between 3000-5000 yuan, which is suitable for consumers who are keen on high-end products.
In addition, in order to meet the user's demand for intelligent experience, Honeywell is also actively cooperating with JD.com, joining the ecosystem of JD Microlink, and launching the Aqua Touch RO 75S smart model under the Aqua series, the price is about 3000 yuan, but the water purification performance of this model is quite average, the water purification flow is only 75G, although there are intelligent functions, but the overall cost performance is still average.