Midea did not enter the field of electric baking pan until 2008, when the dividend period of the industry has passed, and the product profit is not as good as before, but Midea took the lead in launching the electric baking pan with detachable baking tray, which solved the problem of difficult cleaning of traditional electric baking pan and won the market opportunity. In addition, Midea renamed the electric baking pan as a frying machine, deeply excavated the functional selling points of the product, and promoted it in combination with regional consumption characteristics and eating habits, and finally broke through the geographical restrictions, occupied a place in the northern market, and successfully overtook Liren in the domestic market share. However, Midea has not continued to make efforts in the electric baking pan category, and the detachable baking tray design is only configured on flagship machines, and the coverage is not as extensive as that of Liren.
 
At first, the electric baking pan was mainly aimed at the consumer group of pancakes, which generally used mechanical buttons, the cooking function was relatively simple, and the manufacturing cost was not high. With the increasing youth of the main consumer group, the electric baking pan has added frying, baking and other functions on the basis of the original branding, and has preset a number of cooking menus to improve the automation degree of the product. At present, this kind of microcomputerized electric baking pan is gradually eating away at the market share of traditional mechanical electric baking pans, and the addition of Midea has strengthened this trend.
 
Midea and Liren are the same, the main promotion of microcomputer electric baking pan, the price is concentrated in 160-800 yuan, but the products below 250 yuan are more popular, of which only WJSN30B is equipped with a timing function, the price is about 200 yuan, and the product configuration of the same price is comparable to that of Liren. The selling point of the MC-JK30Easy103 and MC-JK30Easy301 in the same series is that it has a beep reminder, so the user does not have to wait while cooking. Of course, the use of microcomputer electric baking pan cooking can not be once and for all, the preset menu button of the product is only fixed heating time, it is difficult to make corresponding adjustments according to the state of the ingredients, sometimes the fried cake will be dry and hard, if the taste requirements are higher, it is recommended to choose custom heating, you can adjust the temperature and time at any time.
 
Midea's electric baking pan strictly implements the pricing strategy of "mechanical type is lower than microcomputer type", and the product line is clearer than Liren's. There are only 3 types of mechanical electric baking pans in the United States, the models are MC-JK26Simple101, MC-JHN30F and WJH3002, the price is not more than 150 yuan, although the official claim that the baking pan has been enlarged and deepened, but it is generally only suitable for spreading pancakes and fried eggs, if you want to make fried rice or fried steak, you should choose a product with greater power. MC-JK26Simple101 has the lowest price, but there is no independent switch between the upper and lower baking trays, and it must be used on both sides every time, otherwise the upper plate will be empty for a long time, which is easy to shorten the service life.
 
It should be noted that the newly purchased electric baking pan will have some plastic smell when used for the first time, and it should be cleaned with lemon water before cooking. In addition, the electric baking pan will produce abnormal noise when heated for the first time, which is due to the thermal expansion and contraction effect of the heating tube, which is a normal phenomenon.