Xinzhongyuan is the same era as the new pearl group of Guangdong pottery enterprises, production capacity ranks among the top in the world, is currently one of China's largest export ceramics enterprises, since 2010 is the only "China aerospace partner" in the ceramic industry, once known as the industry as "building ceramics aircraft carrier".
 
Xinzhongyuan currently has more than 1,000 national patents, its ceramic slab technology, a new generation of porcelain polishing technology and inkjet printing technology are commendable, relying on large-tonnage press and green body stamping technology, Xinzhongyuan as early as 2005 can manufacture 1200 * 2000mm "Century Brick King", in 2018 further, the introduction of 30,000 tons of press, can produce and manufacture 1200 * 2400mm ceramic slab.
 
The new generation of ultra-bright porcelain polishing technology can make the surface of the tile reach 5 levels of anti-fouling, inkjet printing can upgrade the glaze resolution from 128dpi to 360dpi, the pattern is clearer, more simulated, more three-dimensional, and can also be produced in small batches according to consumer needs, more personalized.
 
Like the new Pearl Group, Xinzhongyuan also has many brands, distributed in different production areas, Guangdong base has Xinzhongyuan, Shengdebao, Langao (now renamed Langbao), Xinnanyue, Xinyue, Zisha, Eton, Xinliwan, Sichuan Jiajiang base has Zhujiang, Tianwei, Badan, Shengka, Taoxianfang, Liaoning, Henan, Jiangxi and other production areas have Henglifeng, Shengbao Road, Ruixingbao, Xingbang, Yangcheng.
 
In fact, the strategy of multi-brand development in the ceramic tile industry is the first to be implemented by the new Zhongyuan Group in the industry, and is known as "the first ceramic enterprise to go to the world with multiple brands" in the industry. The ceramic industry itself has the characteristics of "large market, small share", the market share of any brand will not exceed 3%, only relying on a brand, the overall market share will be restricted. In the multi-brand strategy, there will be 1-2 core brands focusing on high-end, and the rest of the non-core brands mainly rely on cost performance to win, and there is an obvious price and market positioning separation between each other, so there is generally no internal competition contradiction.
 
The new Zhongyuan ceramic product line is comprehensive and rich, the production and sales of polished tiles, antique tiles, full glaze, microcrystalline stone, gold bricks, porcelain tiles, thin plates, sanitary ware and other categories, also good at polished tiles, the new "super clean" process in one fell swoop to solve the two major problems of polished tiles and gloss, improve the overall technical level of polished tiles.
 
In the antique brick category, the new source is not bad, "dry glazing" is the industry's high-end technology, this technology can make the color and texture of the surface of the antique brick more simulated, three-dimensional, anti-fouling and anti-slip and wear resistance is also better, can achieve a comprehensive imitation stone effect, especially suitable for naturalism, neoclassicism and other decorative styles of places, the price is between 100-200 yuan / ㎡, is a relatively cost-effective brand.
 
However, the number of antique bricks in the new source is not much, there is only one Tuscan modern antique series, the color is mainly stone, the use of soft inkjet treatment process, the surface gloss is generally 32-37 degrees, between matte and semi-polished, neither because of too bright to cause visual stimulation, nor because of matte caused by a single decorative effect, which is also one of the current industry trends.