Guangdong Dongpeng is one of the world's most complete categories and one of the largest building ceramics brands, formerly known as Dongping Ceramics Factory, in 2017, the total revenue has exceeded 7 billion, has been rated as "the first national sales volume" ceramic tile brand by the National Bureau of Statistics for two consecutive years, and has won the only iconic brand in China's architectural ceramics industry for 10 consecutive years, and has won the title of "the most trusted brand of consumers", and its products sell well in the United States, Canada and Australia and other high-standard countries.
Dongpeng's biggest advantage lies in its excellent product development and design and innovation capabilities, and the field of polished tiles has been at the forefront of the industry. Dongpeng invests 5% of its sales as R&D funds every year, participates in the drafting of more than 30 ceramic tile and bathroom product standards, has obtained 780 national patents, and a number of new technologies have filled the gap in the industry, and entered the list of top 1000 Chinese enterprises in innovation ability in 2018.
Dongpeng currently has six ceramic tile production bases in Foshan, Guangdong, Qingyuan, Zibo, Shandong, Fengcheng, Jiangxi, Lixian, Hunan, Yongchuan, Chongqing, etc., with an annual output of 75 million square meters, more than 5,000 offline stores, covering 95% of the country's cities, sinking to county-level towns, and online stationed in Tmall, Jingdong, Vipshop and other third platforms, on the day of Double 11 in 2017, Dongpeng's sales reached 455 million.
But Dongpeng's biggest problem lies in OEM production, although OEM is not uncommon in the industry, and it does not mean that the quality is inferior, but Dongpeng seems to have some problems with the control of some products, some users report that they will encounter problems such as the gap between the actual product and the sample texture is too large, and the flatness of the tiles is not enough, among which the probability of encountering the problem in Shandong production area is larger, so the reputation of this production area is not good, in the actual purchase process, it is best to go to the offline store to confirm the effect.
As far as the whole country is concerned, the biggest problem in Shandong production area is the lack of brand operation awareness of enterprises, quality control is not good, resulting in product chaos, good and bad phenomenon, so that Shandong as one of the three major production areas of building ceramics, but the lack of brand that can affect the country, obviously, this problem has also spread to the OEM process, to the brand has brought a negative reputation.
However, Dongpeng is good at polishing tiles, and the quality of porcelain tiles is also good, although there are also antique tiles, full glaze and other categories of tiles, but compared with the main antique brick brands such as ICC, Jinyi pottery, etc., there is not much advantage. Although the official website does not specifically divide the classification of antique bricks, but in fact, antique bricks are just a style, Dongpeng's glazed brick series, world impression series can be regarded as antique bricks, of which the world impression series covers the American pastoral style, natural imitation wood imitation stone style, etc., 800 * 800 specifications of the price of 80-199 yuan / piece.