Marco Polo is a brand of Guangdong Weimei Ceramics Co., Ltd., with a brilliant resume, ranking first in domestic sales for 16 consecutive years, ranking first in the industry in brand value for seven consecutive years, with more than 389 patents, and has won the titles of "Guangdong Famous Brand Products" and "China Building Ceramics Famous Brand", and is the only enterprise in the industry that has built a factory in the United States and put into production.
The main advantage of Marco Polo is that its brand recognition is extremely high. A consumer survey shows that 8 percent of users can not say more than 2 building ceramics brands, which shows the importance of brand awareness in this industry. Marco Polo has done a good job in this regard, it is the earliest brand of building ceramics brand in China, the market and brand marketing are relatively good, plus the product coverage is relatively comprehensive, so the overall price is not too high, roughly in the 80-300 yuan range, in the same level of products cost performance is not bad.
Marco Polo tile factory is located in Dongguan Weimei Ceramic Industrial Park, Guangdong, and Guangdong, especially Foshan is recognized as the best quality of raw materials in China, the accumulation of profound, machinery and equipment, glaze supply and other aspects also have a lot of advantages. But it has to be mentioned that the OEM phenomenon in the building ceramics industry is very common, many Guangdong brands are limited by production capacity or regional environmental protection policies, more or less there will be OEM conditions, except for a very small number of smaller brands, most of the ceramic tiles of many brands may not be Guangdong bricks. The same is true for Marco Polo, the production capacity of the Dongguan factory has been slowly reduced, and a larger share has been transferred to production in Jiangxi, Qingyuan and other regions, and there are also OEM factories in Shandong and Sichuan.
In addition, due to the particularity of the pan-home improvement industry, ceramic tile sales rely heavily on offline physical stores, so the number of specialty stores can largely see the overall strength of a brand. Marco Polo has built more than 4,500 stores at home and abroad, and has a three-dimensional marketing network such as tooling, home decoration, supermarkets and e-commerce, and its products are not only supplied to the Chinese market, but also exported to the United States, Southeast Asia and other regions.
In terms of products, Marco Polo covers five series of indoor floor tiles, indoor wall tiles, outdoor floor tiles, outdoor wall tiles, and product accessories, with thousands of varieties of colors and colors, and the product line is long and rich, which is the most complete single brand of domestic building ceramics product series. Among them, the best is the antique brick series, because Marco Polo itself started with antique bricks, and is good at antique bricks, especially the production and manufacturing of large-scale antique bricks, and once enjoyed the reputation of "antique brick supreme".
1295 series of antique bricks is one of the representative series, the series of colors are mostly imitation wood grain, imitation stone grain, in addition to imitation leather with retro temperament, imitation cement tiles, etc., the color is extremely rich. According to the official statement, the 1295 series are all imported from Europe, relying on European design studios and developing and producing in Italian factories on some products with special textures and colors, so the overall style will be biased towards foreign countries.
In addition, most of the specifications and styles of the 1295 series are independently pressed and fired into shapes, rather than secondary edging, and the style covers a wide range, not limited to a narrow area, European classics, pastoral leisure, post-industry, etc., no matter what style you prefer, there are suitable products to choose from.