Dulux United Kingdom
Dulux is a brand that everyone is very familiar with, and is currently a sub-brand of AkzoNobel Group in the Netherlands, AkzoNobel is a traditional world paint giant, ranking among the top three in the world, with three major business segments in China: decorative paints, high-performance coatings and specialty chemicals, accounting for basically one-third each. In the industry, it is generally believed that manufacturers with water-based and powder coatings, automotive electrophoresis and special-purpose coatings production technology are more competitive, and AkzoNobel Group happens to be good at environmentally friendly water-based coatings and powder coatings, and its interior wall coatings and powder coatings rank second and first respectively in the Chinese market, with huge influence. For a long time, China's paint market has presented a pattern of double superpower and multi-strength, and Dulux and Nippon Paint are among the double super, which belong to the absolute first-line brand and have a high degree of market recognition. Dulux entered China a little later than Nippon, is currently Nippon's main rival, subverting Nippon's dominant position, it can be said that where there are Nippon stores, there must be Dulux, the first place in the Chinese market has changed hands repeatedly between the two. ...