Jin Yi Tao is also Foshan's ceramic brand, now it can be said that it is one of the most complete antique brick categories in China, although it was established for a short time, but the strength can not be underestimated, at present, the domestic ceramic tile brand scale of more than 1 billion is not more than 15, Jin Yi Tao is one of them.
 
Jin Yi Tao is not a veteran enterprise, but in the product, brand positioning, marketing and cultural concepts and other aspects are leading the industry progress, relying on differentiated positioning, "small market share" development ideas, soon sprung up, and then came to the top, in 2015 became the only supplier of porcelain glazed tiles for the 42nd Milan World Expo, "Jin Yi Tao speed", "dark horse" has become a unique label of Jin Yi Tao.
 
The core advantage of Jinyitao lies in its professionalism, since its establishment in 2004, it has been taking antique bricks as the core, and has been emphasizing that what is sold is not tiles, not function, but a culture, and is known as "thoughtful ceramic tiles" by the industry. It should be said that this concept is consistent with the characteristics of the antique brick itself, it has been said before, the antique brick belongs to the glazed brick, the structure is the bottom blank glazed, in which the cost of the glazed surface is much higher than the bottom blank, the artistic attributes of this kind of product are greater than the functional attributes.
 
For antique bricks, to improve the added value of culture, one depends on R & D and design, and the other depends on brand and service. Therefore, on the one hand, Jin Yi Tao vigorously introduced famous designers from Italy, Mexico and other countries, set up the industry's first Sino-Italian joint research and development center, for Jin Yi Tao to carry out product development and design, on the other hand, put forward the "overall space solution of ceramic tiles", and created a thought park called the "Forbidden City of the industry", from selling a single piece of ceramic tile to selling the overall art space.
 
In addition to the domestic market, Jin Yi Tao is also through the overseas factory model to implement the "going out" strategy, in 2010, Jin Yi Tao and Interceramic joint venture ICC, in 2015 combined with the well-known ceramic enterprise Ceramica Valsecchia s.p.a, making it an Italian production base, OEM classic antique antique series MUSE products, the first time to achieve "Chinese brand, Made in Italy". So far, Jinyitao has stores in Sri Lanka, India, Malaysia and Thailand, and exports account for about 20%.
 
However, the problem of Jin Yitao is that the number of offline stores is relatively small, only more than 1,300 nationwide, which is only about a quarter to one-third of Marco Polo's, which limits its social effect, consumer reputation, business conditions and brand awareness.
 
Now the antique bricks of Jin Yi Tao are mainly two categories, one of which is the classic antique, the other is the modern antique, in the past few years, the focus of Jin Yi Tao gradually shifted from the classic antique to the modern antique. In terms of technology, the antique bricks are mainly semi-polished, so the brightness of the antique bricks of Jinyi pottery is generally below 75 degrees, mainly for the matte surface of 35-55 degrees, which is quite different from the polished tiles and the popular marble tiles.
 
Classic antique emphasizes the retro style, the color is dark, the surface is old and mottled, mainly to create a "time precipitation" effect, with small specifications below 600×600mm as the main bricks. MUSE in this series is one of the high-end sub-series, using Italian glaze, natural color transition, rich layers, and to ensure that the small gold pit does not fade and does not fall off, the price is not expensive, the price of a single piece is more than 120 yuan, can be used for high-end hotels/clubs and luxury villas, but only 300×300 and 150×150 two specifications.
 
Modern antique bricks are mainly simple style, the products are mostly 600×600mm or 800×800mm or above, the color is mostly light color, compared to the classic antique overall thick and heavy style, the modern antique series decoration style has a higher degree of freedom, for the post-80s and post-90s, it will be more appropriate to choose this series of products.