Jinhui Liquor Co., Ltd., founded in 1951, is a time-honored liquor in China, and a modern large-scale liquor enterprise focusing on high-quality liquor brewing/diversified development
Jinhui Liquor is located at the southern foot of the Qinling Mountains, on the bank of the Jialing River, adjacent to the Longnan Hui County of Jiuzhaigou, a world natural heritage site. According to the local chronicles and unearthed cultural relics, Jinhui wine originated from the Western Han Dynasty, flourished in the Tang and Song dynasties, and was the famous "Western Wine Country" during the Ming and Qing dynasties.
Jinhui Liquor Co., Ltd., formerly known as Gansu Longnanchun Liquor Factory, is one of the earliest Chinese time-honored liquor brewing enterprises in China. On March 10, 2016, Jinhui Liquor was listed on the Shanghai Stock Exchange with the stock code 603919.
Over the years, the company has adhered to the development concept of "people-oriented, pursuit of excellence, win-win cooperation, and serving the society", carried forward the enterprise spirit of "being an honest man and doing things seriously", and focused on building an ecological golden emblem, a scientific and technological golden emblem, and a cultural golden emblem, creating an expert and technical team led by a national wine evaluation master, a marketing team with strong pioneering and innovative capabilities, a scientific and rigorous production management team and a law-abiding and dedicated workforce. Jinhui Liquor inherits the original low-temperature brewing process, gives full play to the unique geographical advantages and heavy historical and cultural advantages, so that the enterprise continues to grow and develop, and the market share has been the first in the province, and has entered Ningxia, Shaanxi, Qinghai and other markets outside the province, and gradually become a strong liquor brand in Northwest China. It has been rated as "the most competitive brand of national liquor", "the most competitive enterprise of national liquor", "national May Day labor award", "national May Day women's pacesetter", "national advanced collective of light industry", "national greening model unit", "national AAAA tourist attraction" and other awards. In 2010, it won the United Nations "World Special Product" and "Millennium Excellence Award". It is the teaching and research practice base of many domestic colleges and universities such as Jiangnan University, Fudan University, Shanghai Jiaotong University, China University of Geosciences, Lanzhou University, etc., and is also one of the few liquor enterprises in China that have been named by the state as "pure grain solid-state fermented liquor", "national geographical indication protected products" and "green food". Jinhui liquor products have the unique quality of "ecological brewing, low temperature sweetness" and the unique physical attributes of "only cellar aroma and no muddy taste".
Jinhui Liquor has unique and irreproducible winemaking conditions, and also has broad market prospects. At present, the company is focusing on strengthening the infrastructure construction based on optimizing production capacity, the construction of professional and technical teams focusing on improving independent innovation and R&D capabilities, the construction of brand value and the construction of provincial and national markets with the core of advocating healthy and green consumption to stimulate positive energy, laying a solid foundation for the goal of building a "large-scale liquor brewing base in China and ranking among the top 10 liquor in China". In the future, Jinhui Liquor will develop into a modern large-scale liquor enterprise focusing on high-quality liquor brewing, integrating scientific and technological research and development, logistics and distribution, network marketing, and sightseeing and tourism.
