Sichuan Langjiu Group Co., Ltd., founded in 1898, is a typical representative of China's sauce-flavored liquor, a time-honored brand in China, and is famous for its unique aroma and flavor of "rich sauce aroma, mellow and clean, elegant and delicate, and long sweet aftertaste".
Sichuan Langjiu Group Co., Ltd. is a large-scale modern enterprise group, with the production and sales of China's famous liquor "Lang" brand series Langjiu as its main business. Integrity, pragmatism, performance and innovation are the development concepts of Langjiu Group, and "Radiant Chinese Lang" is the brand proposition of Langjiu Group.
"Lang" brand Lang liquor began in 1898, and the brewing history can be traced back to the period of Emperor Wu of the Han Dynasty. The Hyundai Lang Liquor Factory was established and resumed production in 1956 at the suggestion of Premier Zhou Enlai. Erlang Town, Gulin County, the production area of Langjiu, is the strategic place and old revolutionary area of the Red Army's second and fourth crossing of Chishui, and the good story of the Erlang people's wine and labor army during the Long March has been praised to this day.
The Chishui River Basin is a national origin protection area for sauce-flavored liquor, with natural beauty, high-quality water sources, thousand-year-old craftsmanship and Tianbao caves, which ensure the excellent quality of Langjiu and promote the steady market and brand development of Langjiu. In 2011, the sales revenue of Langjiu exceeded 10 billion yuan; In 2016, the brand value of Langjiu reached 44.859 billion yuan.
As the only famous liquor manufacturer that can produce sauce aroma, strong fragrance and aroma at the same time, Langjiu has achieved the reputation of "one tree and three flowers". In order to meet the market demand, Langjiu Group is actively and orderly promoting the construction of China's largest soy sauce liquor production base, with an annual production capacity of 30,000 tons of soy sauce liquor and a storage capacity of 120,000 tons of high-quality soy sauce liquor.
The brewing process of Langjiu, which has been included in the list of national intangible cultural heritage, has been passed down from generation to generation, and now it has a large number of more excellent inheritors and inheritance teams, tirelessly pursuing higher quality of Langjiu products.
While developing, Langjiu Group actively practices social responsibility. Since the restructuring, Langjiu Group has paid nearly 10 billion yuan in taxes and fees to the state, solving the employment of tens of thousands of people. At the same time, Langjiu Group has long participated in public welfare activities such as the Hope Project and the "China Lang University Dream", and has donated hundreds of millions of yuan to the society, including 21.3 million yuan to the Wenchuan earthquake-stricken area in 2008, 20 million yuan to the Yushu earthquake-stricken area in 2010, and 25 million yuan to the Lushan earthquake-stricken area in 2013.
At present, Wang Junlin, chairman of Langjiu Group, is leading tens of thousands of Langjiu employees to adhere to the brand lift-off, quality first, marketing and standardized management, and strive to make Langjiu become the flagship brand of Chinese liquor. To this end, the Chinese Lang is endless, passed down from generation to generation, and the spirit is flying!
