Founded in 1952, Moutai Group, adhering to the essence of traditional Chinese liquor, adopts pure grain solid-state fermentation process, and is an early enterprise that can produce two types of liquor at the same time
Kweichow Moutai Distillery (Group) Xijiu Co., Ltd. (hereinafter referred to as "Xijiu Company"), founded in 1952 and merged into Moutai Group in 1998, is a holding subsidiary of Moutai Group.
Xijiu Company is a famous liquor enterprise in China, located in Xijiu Town, Xishui County, in the middle reaches of the Chishui River on the Qianbei Plateau, the Erlangtan Ferry of the Red Army's Long March "Four Crossings of Chishui", and 50 kilometers away from Moutai Distillery. The factory area of Xijiu Company is surrounded by mountains and rivers, stretching for ten miles, so it is called "Ten Mile Wine City". As of 2016, the company has 3,300 employees, total assets of 3.496 billion yuan, covers an area of 3,500 acres, and a construction area of 550,000 square meters. It has an annual production capacity of more than 30,000 tons of high-quality liquor, more than 30,000 tons of packaging capacity and more than 60,000 tons of base liquor, and reserves of 50,000 tons of high-quality base liquor.
Xijiu Company has always adhered to the essence of traditional Chinese liquor, implemented the strategy of leading technology and quality, adhered to the solid-state fermentation process of pure grain, adhered to the iron law of quality of "storing enough old liquor and not selling new liquor", and insisted on innovating in inheritance, developing in innovation and improving in development. At the same time, the company has always adhered to the talent concept of "matching talents, cultivating talents, protecting talents, and using talents", and by 2016, the company has cultivated 9 national liquor judges, 32 provincial liquor judges, and currently has more than 800 professional and technical personnel.
The leading brand of Xijiu Company, "Xijiu", has been successively rated as provincial excellent, ministerial excellent, and national excellent. In 2012, Xijiu Company was awarded the title of "National May Day Labor Award" by the All-China Federation of Trade Unions again after nearly 20 years. In 2014, Xijiu was recognized as a national geographical indication protected product. In 2015, the brand value of the enterprise was 14.203 billion yuan, ranking 18th in the industry in the country and 2nd in Guizhou Province. In 2016, the company won the "Nomination Award of the First Governor Quality Award of Guizhou Province", "National Advanced Enterprise for the Implementation of Excellent Performance Model", "China Standard Innovation Contribution Award", "National Contract-abiding and Trustworthy Unit", "Excellent Enterprise in Guizhou Province", "Enterprise with Harmonious Labor Relations in Guizhou Province" and other honors.
Since its establishment, Xijiu Company has been adhering to the enterprise spirit of "loving my liquor, sharing happiness and sorrow, rejuvenating my liquor, and contributing to the society", actively assuming social responsibilities and striving to repay the society: in recent years, it has recruited young people in society, accepted veterans, resettled local land requisitioners, and solved the employment of nearly 2,000 employees' children, effectively alleviating local employment contradictions and pressures; Take the initiative to donate money and materials to earthquake-stricken areas, flood-stricken areas, and drought-stricken areas to help post-disaster reconstruction; Since 2006, it has carried out a large-scale public welfare student assistance activity with the theme of "Xijiu, My University", and has been carried out for 11 consecutive years, with a total investment of more than 9,000 yuan to help more than 20,000 poor college students realize their college dreams; At the same time, it actively responded to the call of the national targeted poverty alleviation policy, and helped Wenjiaba Village in Daozhen County and Taolin Township in Xishui County to subsidize poor villages to build roads and drinking water projects, so as to help them get rid of poverty and become well-off.
Under the guidance of the Guizhou Provincial Party Committee and the Provincial Government's strategy of revitalizing the development of the liquor industry, and under the strategic arrangement of Moutai Group's "Stronger, Bigger, and Long-term Liquor", Xijiu Company focuses on the corporate mission of "shaping the liquor brand, building a harmonious liquor city, adding glory to the national liquor, and assuming social responsibility", practices the core values of "advocating Taoism, pragmatism, respecting business, and loving people", creates a "Junpin" cultural system, grasps the market externally, and grasps the management internally, so that the total amount and quality, speed and efficiency of enterprise development are simultaneously improved, and it has entered the fast lane of benign development.
