Yibin Wuliangye Co., Ltd., with a brewing history of more than 3,000 years, is a time-honored brand in China, an outstanding representative of strong aroma liquor, and a state-owned super-large modern liquor brewing enterprise group
Sichuan Yibin Wuliangye Group Co., Ltd. is located in Yibin, the first city of the Yangtze River - the liquor capital of China. The predecessor was the "China Monopoly Company Sichuan Yibin Distillery" jointly established in the early 50s of the 20th century by 8 brewing workshops in the early Ming Dynasty, which was officially named "Yibin Wuliangye Distillery" in 1959 and restructured into "Sichuan Yibin Wuliangye Group Co., Ltd." in 1998. The company has more than 50,000 employees and covers an area of 12 square kilometers. By the end of 2015, the company's total assets reached 82.528 billion yuan, and the annual sales revenue was 65.251 billion yuan, profits and taxes were 14.96 billion yuan, ranking 205th among the top 500 Chinese enterprises and 96th among the top 500 Chinese manufacturing enterprises. The brand value of Wuliangye has reached 87.569 billion yuan, maintaining the first place in the liquor manufacturing industry for 22 consecutive years.
The company has always adhered to the strategic thinking of "development is the last word", adhered to the core values of "growing for consumers", adhered to the enterprise spirit of "innovation and progress, always striving for the first", and through the "three-step" strategy and "two entrepreneurship" processes, it has not only become the world's largest wine-making mecca with the best ecological environment, the best product quality, and the perfect combination of ancient and modern, and the king of China's liquor industry, but also occupies the high-end in many fields such as modern packaging, modern logistics, modern machinery manufacturing, polymer materials, etc. It is a state-owned super-large modern enterprise group with profound cultural heritage. The company has established a state-level enterprise technology center and a post-doctoral research station, and has been approved as a national new industrialization industry demonstration base, the secretariat undertaking unit of the National Liquor Standardization Technical Committee of the Strong Aroma Liquor Sub-Technical Committee and the first batch of national trademark strategy implementation demonstration enterprises, and is the only one to win the National Quality Management Award for three times, the only one to win the Special Honor Award for the National Food Industry Science and Technology Progress Outstanding Enterprise for eight consecutive crowns, the Contemporary Chinese Architectural Art Exhibition Creation Achievement Award, and the first to win the Global Outstanding Performance Award and the China Liquor Industry Meritorious Award , China Trademark (Innovation) International Gold Award liquor enterprise. In 2015, the company won many awards such as "World Expo Gold Medal Product", "Centennial Expo Centennial Gold Award", "The Most Popular Liquor Brand among Overseas Chinese", and continued the glory of "Centennial Gold Medal".
The company attaches great importance to quality management and technology research and development: adhere to the integrity-based, quality-based, to ensure zero defects in the factory products, was awarded the title of outstanding enterprise for the 30th anniversary of the implementation of total quality management in China, and the "Outstanding Contribution Award" of the top ten quality selections made in China in 2015; Adhering to the principle of rejuvenating the enterprise through science and technology and independent innovation, dozens of scientific research achievements have won national, provincial and municipal awards, and won the special honor award of the industry's only national food industry scientific and technological progress outstanding enterprise for eight consecutive championships. Represented by Wuliangye, the liquor products, including Wuliangchun, Jinliufu, Wuliangol and Jianzhuang, were awarded the title of 1985-2015 Chinese Liquor Historical Landmark Products by the Liquor Professional Committee of China Food Industry Association. In particular, the circular economy project has achieved significant social, environmental and economic benefits, and has been identified as the first batch of circular economy pilot units in the country by six national ministries and commissions, and has been identified as a cleaner production demonstration unit by the State Environmental Protection Administration, and has won many honorary titles such as the world's top 100 low-carbon environment (China) driving force enterprises, the top ten enterprises in the comprehensive utilization of national resources and the Green China Environmental Protection Achievement Award.
While developing the economy, the company adheres to the responsibility of public welfare undertakings and practices the corporate vision of "great contribution to society". In recent years, Wuliangye has actively participated in earthquake relief, counterpart poverty alleviation, hope project, sunrise project, ecological civilization, double support national defense and other public welfare undertakings, and has donated nearly 1 billion yuan to the society, which has received great attention and praise from all walks of life, and has been awarded the 2008 China Charity Award, the 2009 Most Socially Responsible Enterprise, the 2010 China Food Safety Most Socially Responsible Enterprise, and the China Corporate Social Responsibility Special Award for three consecutive years since 2011. In 2012, it was awarded the National Advanced Employment Enterprise, the National Unpaid Blood Donation Promotion Award for three consecutive years since 2013, the 2nd China Charity Outstanding Contribution (Unit) Award in 2014, the National Advanced Collective for Helping the Disabled in 2014, and the Top 10 of China's Top 100 Listed Companies Most Respected by Investors in 2015.
In terms of corporate culture, the company has formed a unique corporate culture system with Wuliangye characteristics, and has been awarded the top ten outstanding contribution units for the construction of China's corporate culture, the top ten competitive brands of China's corporate culture, the top ten influential brands of China's corporate culture and the silver medal of "the most beautiful corporate voice". According to incomplete statistics, the number of guests from home and abroad who come to visit and study is as high as 200,000 every year.
On April 18, 1999 and May 11, 2003, two general secretaries of the CPC Central Committee and the president of the state visited and inspected Wuliangye, spoke highly of the achievements of Wuliangye's construction and development, summarized and affirmed the development experience of Wuliangye with "development is the last word", and clearly required to "protect the brand of 'Wuliangye'".
Wuliangye lived up to high expectations, adhered to the development concept that there is no best, only better, and started a new journey to build an international world-class enterprise group of 100 billion yuan. Clarify the strategic idea of "innovation-driven, highlighting the wine industry, and strengthening and diversifying", and form an industrial layout of "one core, four pillars and two drives", that is, adhere to the wine industry as the core, modern packaging, modern logistics, modern machinery manufacturing, polymer materials as the pillars, finance and culture as the new driving force, and strive to achieve sales revenue of 100 billion yuan by the end of 2020.
