Moutai

Overall scoring
93
Popularity index
23912

Moutai brand introduction

Moutai logo

China Kweichow Moutai Distillery (Group) Co., Ltd., founded in 1951, is a time-honored brand in China, a specialty liquor of the Han nationality, and the originator of Daqu sauce-flavored liquor, enjoying the reputation of "national liquor".

Moutai liquor is exclusively produced in Moutai Town, Renhuai City, Zunyi City, Guizhou Province, China, and is a specialty liquor of the Han nationality. It is one of the world's three famous distilled liquors along with Scotch whisky and French cognac, the originator of Daqu sauce-flavored liquor, and the national liquor of China.

Moutai has a history of more than 800 years. In 1915, he was awarded a gold medal and a certificate of merit at the Panama International Exposition. After the founding of the People's Republic of China, Moutai has won many awards and is exported to all over the world, and is known as the world's famous liquor and the "light of the motherland".

Moutai History

History: The beginning of wolf sauce wine. As early as more than 2,000 years ago, the abundance of wolf-sauce wine in the area of today's Moutai Town was praised by Emperor Wu of the Han Dynasty as "luscious", and since then, it has been famous as a tribute to the imperial court. According to the Qing Dynasty's "Old Zunyi Mansion Chronicles", during the Daoguang period, "there were no less than 20 Moutai burning houses, and the cost of mountain grain was no less than 20,000 stones." In 1843, the Qing Dynasty poet Zheng Zhen praised Moutai as "the country of wine crown Qianren".In 1951, the government merged the three private breweries of Chengyi (Huamao), Ronghe (Wangmao) and Hengxing (Laimao) through redemption, confiscation and takeover, and implemented the three-in-one policy - the state-owned Moutai Distillery was established.

Moutai is known as the "national liquor". It has the characteristics of clear and transparent color, mellow and fragrant, soft entrance, clear and sweet, and long-lasting aftertaste, and people call the unique fragrance of Moutai "Maoxiang", which is the most perfect typical of Chinese sauce flavor style.Moutai uses local glutinous sorghum as raw material and uses wheat to make high-temperature koji, and the amount of koji used is more than the raw material.The production cycle is as long as one year, and then aged for more than three years, blended and blended, and then stored for another year, so that the quality of the wine is more harmonious and mellow, soft and soft, and it is allowed to be bottled and shipped out of the factory, and the whole production process is nearly five years long.

Moutai liquor is a typical type of sauce-flavored Daqu liquor with the most perfect style, so "sauce-flavored type" is also called "Mao-flavored type". Moutai liquor is pure, transparent, mellow and gloomy, and is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness, and there are more than 300 kinds of aroma components. The alcohol content is 53 degrees. Chen Yi has a poem: "Jinling reunites to drink Moutai, and the long march of thousands of miles washes his feet." Thank you deeply for the rhyme of the poems, and drink a cup of snow pressure Jiangnan. ”

In 2013, Mr. Ji Hansheng invented the "Peace Banquet" wine jug that can hold two kinds of wine at the same time. Moutai liquor and Taiwan Kinmen sorghum liquor were selected by the Organizing Committee of the series of activities of overseas Chinese and Chinese to promote China's peaceful reunification and the European Association for the Promotion of China's Peaceful Reunification, and were filled in the "Peace Banquet" creative wine pot as a peace token and national gift, which was used to promote world peace and development and promote the peaceful reunification of the motherland.

Kweichow Moutai Liquor Co., LtdIt is a joint stock limited company jointly initiated by eight companies, including China Kweichow Moutai Distillery Co., Ltd., Kweichow Moutai Distillery Technology Development Company, Guizhou Textile Collective Industry Association, Shenzhen Tsinghua University Research Institute, China Food and Fermentation Industry Research Institute, Beijing Sugar Tobacco and Liquor Company, Jiangsu Sugar, Tobacco and Liquor Corporation, and Shanghai Jieqiang Tobacco Sugar and Liquor (Group) Co., Ltd., and approved by the Guizhou Provincial People's Government Qianfu Hanzi (1999) No. 291 document, with a registered capital of 185 million yuan.

At present, Kweichow Moutai Co., Ltd. has an annual production capacity of 40,000 tons of Moutai; 43°, 38° and 33° Moutai have expanded the development space of the Moutai family of low-alcohol liquors; Moutai Prince Liquor and Moutai Welcome Liquor meet the needs of middle and low-end consumers; 15-year-old, 30-year-old, 50-year-old and 80-year-old Moutai has filled the gap of China's best wine, vintage wine and aging cellar; In China, we have created a cascade product development model. It has formed more than 200 specifications and varieties in three series of low-degree, high-medium and low-grade, and superb, and has entered the market in an all-round way, thus occupying the commanding heights of the liquor market and dominating the best liquor market in China.


This brand introduction page is provided with graphic information PP1008638 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer