Guizhou Lai Yongchu Liquor Co., Ltd., founded in 1992, is a well-known trademark in Guizhou Province, and its high-quality sauce-flavored liquor is particularly well-known, and it is a well-known comprehensive liquor enterprise integrating production, supply and sales
Guizhou Lai Yongchu Liquor Co., Ltd. is a private liquor enterprise in Guizhou Province, including Guizhou Hengxing Trading Co., Ltd., Hengxing Distillery, Maotai Town, Renhuai City, Guizhou Province, which is a well-known comprehensive liquor enterprise integrating production, supply and sales, creating well-known brands such as "Lai Yongchu", "Lai Heng" and "Hengxing", and carrying forward the original old brand "Lai Mao". Mr. Lai Yongchu is one of the founders of Moutai, and the "Lai Yongchu" liquor produced by the company is named after him. Mr. Lai Yongchu founded the century-old brand "Hengxing Distillery" to produce high-quality sauce-flavored liquor "Lai Mao" liquor is his surname "Lai" and the origin of Moutai Town "Mao" named after the well-known brand, and in Hong Kong successfully registered as a trademark, in the twenties and thirties of the last century, "Lai Mao" liquor has been famous at home and abroad, in 1953 the state to "Hengxing" distillery based on the merger of three enterprises to form the current state-owned Kweichow Moutai Distillery. In the early eighties of the twentieth century, Mr. Lai Yongchu's son Lai Shiqiang followed his father's last wish to return to Moutai Town to restore and rebuild the time-honored "Hengxing Distillery" in Moutai Town, adhering to the family production process and unique formula to resume the production of the original "Lai Mao" liquor, and to facilitate the operation of the national market, in 1992 in Guiyang, the provincial capital, the sole proprietorship of the establishment of "Guizhou Lai Yongchu Liquor Co., Ltd.", in memory of his father, the production of products registered and named "Lai Yongchu" liquor.
After nearly 30 years of development, the distillery and the company adhering to the corporate culture of "rather lack than indiscriminate, no sincerity and no business", as of the end of 2008, with fixed assets of more than 5,000 yuan, excluding wine and intangible assets (including brand value, market network, unique formula, etc.), is now in Moutai Town to requisition 263 acres of land to expand the scale of production, in the ten-year plan to achieve an annual output of 5,000 tons of Daqu sauce liquor (Moutai Distillery ten-year planning annual output of 40,000 tons), and strive to achieve one-eighth of the output of Moutai, In Guiyang City, Guizhou Province, Nanming Industrial Park, a new 95 acres of land supporting the use, now its own funds of 111.48 million yuan, the product market position is stable, the production of the enterprise is stable, the construction area of more than 20,000 square meters, the current production capacity of more than 1,000 tons / year, through QS certification, CMS certification and is applying for lS09000 quality management system certification, the company in the past 30 years of market operation, in more than 60 provinces and cities in the country has established a solid store.
The distillery and the company have always had a sound system, attaching importance to safe production and the implementation of responsibilities, and there has never been a safety production liability accident so far. From 2005 to 2009, we donated more than 260 yuan to the society for rural road reconstruction, earthquake relief, charity, etc. In recent years, with the continuous development of the company and the continuous improvement of business credit, the rising market demand for "Lai Yongchu" liquor, and the implementation of the strategic deployment of "revitalizing Qianjiu" put forward by the provincial people's government, the company plans to expand the scale of investment, and has made a certain amount of basic investment in the early stage to improve product quality and quantity, and carry out overall planning and transformation, so as to develop the company into a leading in the province, the domestic first-class advanced technology and equipment combined with the traditional brewing and production technology. Enterprises with profound traditional cultural heritage and modern management mode have made new contributions to the revitalization of liquor, economic construction and social development in Guizhou.
