Guangdong Shunde Distillery Co., Ltd., Hongli HONGLI, founded in 1953, is a famous trademark in Guangdong Province, a time-honored brand in China, a drafting unit of industry standards for soy-flavored liquor, and an enterprise specializing in brewing rice wine, fruit wine, liquor, health wine and other alcoholic products
Founded in 1953, Shunde Distillery was formerly known as the local state-owned Shunde County Distillery, and in 1993, as a national pilot transformation enterprise, it was renamed "Guangdong Shunde Distillery Co., Ltd." and became a private enterprise with joint stock cooperation. The company is located at the foot of Shunde Mountain, on the bank of the Desheng River, covering an area of 78,000 square meters, is a well-known professional liquor enterprise in Guangdong Province, after years of development, has become a leading enterprise in the national soy flavor liquor industry base.
The company has more than 500 employees, more than 170 scientific and technological personnel, has an advanced laboratory and engineering technology research and development center in the domestic liquor industry, has 13 national registered wine tasters, 5 provincial liquor judges, and a number of biological and food engineering professionals, has independent research and development capabilities, has a number of patented technologies, is one of the national standard drafting units for soy flavor liquor. In recent years, the company has actively invested more than 12 million yuan to carry out technical transformation of winemaking, packaging, testing and other equipment. At present, the company has a high-speed automated production line in the domestic liquor industry, with advanced testing equipment such as liquid chromatograph, gas chromatograph, atomic absorption spectrometer, etc., and has built an advanced computer-assisted liquor evaluation system in China. At the same time, a total of more than 19 million yuan has been invested in a number of research and development work based on liquor bioengineering, mainly researching the cultivation and process test of biological starters, green drinks with low nutrition Lingnan fruit fermented wine, new health wine, and medium and high-end wine "Fengcheng old wine". The company is at the advanced level in the same industry in several key aspects of production development, such as technical strength, production equipment and testing methods.
In the face of the increasingly fierce competition in the national liquor market, the company has established a product brand marketing strategy dominated by "Hongli" brand red rice wine. From 05 to 08 years, with an annual growth rate of 10,000 tons, it has developed strongly, occupied a dominant position in the rice wine market, and played a role in brand effect, effectively promoting the sustainable development of the enterprise.
In addition to the leading product "Hongli" brand red rice wine, the "Hongli" brand series of liquor varieties are more varied, with a total of more than 30 varieties and specifications of 20 products such as soy flavor liquor, strong aroma liquor, aromatic liquor, fruit wine, dew wine, and health liquor. All kinds of liquor are known for being "famous, excellent and new", among which the fist product "Hongli brand" red rice wine won the title of "Guangdong Famous Brand Product"; There is also a stable market for products such as red lipapaya wine, red lifeng lotus wine, green plum wine, and southern jujube glutinous rice wine; Shunde Tequ, Xianquan Special Brewed Rice Wine, Shunde Erqu Liquor and other products have won the title of high-quality products at the national, provincial and municipal levels for many times, and are deeply rooted in the hearts of the people. The company's products have a wide variety and unique flavor, and their sales cover most regions such as Guangdong, Hainan, Guangxi, Jiangxi, Zhejiang, Hunan, Fujian, Hong Kong and Macao.
In recent years, with the improvement of the concept of healthy diet in society and the urgent need for food safety production, the company has established a series of technological reform studies based on the technological characteristics of liquor production and established the guiding ideology of "maintaining tradition and superior to tradition". As early as 2001, it passed the ISO9001 quality system certification. In recent years, more than 100 million yuan has been invested in the upgrading of plant equipment, and the upgrading of plant equipment has been basically realized, and a relatively large-scale modern plant has been built, with a high degree of equipment automation, and the implementation of modern management mode. In strict accordance with the requirements of good manufacturing practices (GMP) for food and health care products, the layout and construction of raw materials, semi-finished products, finished products and other factories are carried out; Set up clean workshops at all levels, and change the traditional open production to closed production to ensure food safety; Equipped with advanced testing equipment, the whole production process of raw material acceptance, work-in-progress testing, and finished product inspection is effectively monitored to ensure product quality, safety and hygiene. It has successively obtained QS certification for the production of liquor, fruit wine and other liquor (blended liquor, other fermented liquor), and in 2008, it obtained the Good Manufacturing Practice (GMP) certification for health wine.
