Shuanggou Liquor

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Shuanggou liquor brand introduction

Shuanggou liquor logo

Jiangsu Shuanggou Liquor Co., Ltd., a time-honored brand in China, enjoys a good reputation in the industry for its soft liquor, and is a large-scale, complete and modern liquor enterprise in the industry

Jiangsu Shuanggou Liquor Co., Ltd. (Sujiu Group), located in Suqian City, Jiangsu Province, the capital of Chinese liquor, sits on the "Three Rivers, Two Lakes and One Wetland", and is one of the world's three famous liquor wetland production areas (French Brandy Domain, Scotch Whisky Production Area, and China Suqian Hongze Lake Wetland Production Area). The company covers an area of nearly 10 square kilometers, with total assets of 26.729 billion yuan, nearly 30,000 employees, and has three major liquor production bases in Yanghe, Shuanggou and Lai'an, as well as Sujiu Group Trading Co., Ltd., which is the liquor industrial park with the strongest technical strength, the largest production scale and the highest degree of modernization in China's liquor industry.

As one of the eight famous liquor companies, the company has a profound historical and cultural heritage. Yanghe liquor originated in the Sui and Tang dynasties, flourished in the Ming and Qing dynasties, and was once selected as the Qing royal tribute liquor, known as "Fuquan wine sea is fragrant and beautiful, and the taste occupies the first place in Jianghuai". Yanghe Daqu won the "three consecutive championships" of national famous liquor at the 3rd, 4th and 5th National Wine Appraisals, and was designated as the benchmark of strong aroma liquor, and Yanghe participated in the drafting of the national strong aroma liquor standard. Due to the discovery of the fossil of the drunken ape in Xiacaowan, Shuanggou is known as the place with the most natural wine-making environment and natural wine origin in China. In 1955, Shuanggou Daqu won the first place in the first national first-class liquor at the first liquor industry conference. As outstanding representatives of China's famous liquors, Yanghe and Shuanggou have a long history and culture, which is the source of strength for the company to take off again and achieve a new leap forward in the times. In November 2009, the company was listed on the Shenzhen Stock Exchange. In July 2012, the company was shortlisted for the first time in the world's top 500 FT listed companies, and was listed in the world's top enterprise club, breaking the zero record of the world's top 500 listed companies in Jiangsu.

The company adheres to the quality concept of "quality is the sky, the pursuit of excellence", and constantly promotes brand building and quality innovation. In 2003, the company took the lead in breaking through the traditional classification of liquor flavor and pioneered a new style of soft liquor quality based on taste, which became a fashion vane for the liquor industry to follow. In 2008, the "Geographical Indication Product Yanghe Daqu Liquor" included "Mianrou type" as a unique type of Yanghe liquor into the national standard. As a representative work of Mianrou liquor, Dream Blue, Ecological Sujiu (Tianxiu), Mianrou Sujiu, Tianzhilan and Yanghe Time-honored Brands have successively won national quality awards such as "Best Quality Award", "China Baijiu Body Design Award", "China Baijiu National Jury Sensory Quality Award", and created a leading brand of Mianrou liquor in China.

The company's business objectives are to manage the brand, control risks and pursue long-term, continuously strengthen the internal management of the enterprise, and advocate the refinement, perfection and standardization of routine work; Non-routine work is sensitive, adaptable, and innovative. It is the seemingly subtle and ordinary internal management of the enterprise that strengthens Yanghe's physique. At present, the company is the only enterprise in China's liquor industry that owns two "Chinese famous liquors" of Yanghe and Shuanggou, two "Chinese time-honored brands" and Yanghe, Shuanggou, Blue Classic, Shuanggou Treasure Fang and Dream Blue. The company has also won many national civilized units, and has won the national May Day Labor Award, the national pure grain solid-state fermented liquor logo, the national contract and trustworthy unit and other awards.

The company has always practiced the lion sheep culture of "innovation and excellence, striving to be the first to lead and then taking the lead, leading the leader and the line, and serving the country and the people", and has passed on the positive energy of the "Chinese dream" by joining hands with CCTV to "find the most beautiful rural doctor", the selection of the 2012 person of the year and earthquake relief, and the corporate dream of "evergreen" and the Chinese dream of "great rejuvenation". A great enterprise to build the road to the rejuvenation of the Chinese nation.


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