
Jiangsu Yanghe Distillery Co., Ltd., Dream Blue, a well-known soft liquor brand, a listed company, a high-end liquor of Yanghe Blue classic series of liquor, a modern enterprise specializing in brewing and selling liquor
As one of Yanghe's "Blue Classic" series products, "Dream Blue" was developed and launched in 2006, and in 2007, the "Dream Blue" trademark was approved and registered on Class 33 liquor of the International Classification of Goods and Services. According to the market demand and the existing characteristics of the product, Yanghe developed the Dream Blue series on the basis of the original 5A-level Dream Blue single product, namely Dream 3, Dream 6 and Dream 9, which are currently well-known in China's high-end liquor, and applied for the registration of the "Dream Blue 3, 6, 9" three-dimensional trademark and the "Dream Blue" text and graphic combination trademark in November 2009, enriching the connotation of the original "Dream Blue" trademark.
Jiangsu Yanghe Distillery Co., Ltd. (Sujiu Group) is located in Yanghe, an ancient town in northern Jiangsu, facing the Xuhuai Highway and backed by the Beijing-Hangzhou Canal, with smooth transportation and a thriving liquor industry.
Sujiu Group (Yanghe Co., Ltd.), located in Suqian City, Jiangsu Province, the capital of Chinese liquor, sits on "three rivers, two lakes and one wetland", and is one of the world's three major wetland famous liquor producing areas along with Scotch whisky production area and French cognac production area. The company covers an area of nearly 10 square kilometers, with total assets of 35.34 billion yuan, with nearly 30,000 employees, under the jurisdiction of Yanghe, Shuanggou, Siyang three major liquor production bases and Sujiu Group Trading Co., Ltd., is the earliest in China's liquor industry with Yanghe, Shuanggou two "Chinese famous liquor", two "Chinese time-honored brand" enterprises.
In November 2009, Yanghe shares were listed on the Shenzhen Stock Exchange, embarking on a new starting line for take-off again. In April 2010, Yanghe and Shuanggou joined forces to form Sujiu Group. In 2011, the company's sales revenue exceeded 10 billion yuan, becoming the first industrial enterprise in Suqian City, the first in the liquor industry in Jiangsu Province, and the third enterprise in China's liquor industry with sales exceeding 10 billion yuan. In July 2012, the company was ranked among the world's top 500 FT listed companies for the first time, and was listed in the world's top enterprise club, breaking the record of zero in the world's top 500 listed companies in Jiangsu. In August of the same year, the China Light Industry Federation and the China Liquor Industry Association officially awarded Suqian the title of "China's Liquor Capital", making Suqian one of the only two liquor capitals in China. In 2013, the company's total operating income was 15.024 billion yuan, the annual warehousing tax was 5.412 billion yuan, and the total amount of land tax paid by the company ranked first among the top 500 taxpayers in the province. In 2014, the company poured top resources into one, set thousands of years of attainments in one, and launched Yanghe Dream Blue Fengtan Liquor, inheriting the Dream Blue brand genes, while paying more attention to product cultural characteristics, collection investment value and artistry, and creating the peak of Mian Rou liquor. In 2015, Yanghe Winery Cultural Tourism Zone was awarded the national 4A-level scenic spot. Today, Sujiu Group (Yanghe Co., Ltd.) has developed into a liquor company with leading production and sales volume and soft quality, and its comprehensive strength and industry status have been unanimously recognized by experts, scholars and mass consumers.