Tuopai Group's high-end liquor brand, a national intangible cultural heritage, proposes the concept of ecological liquor, focusing on two series: strong flavor type and sauce flavor type

Shede Liquor is positioned as "China's No. 1 Cultural Liquor" In the high-end liquor market, Shede is positioned as "China's No. 1 Cultural Liquor", relying on the essence of Chinese traditional culture to spread brand culture, and does not imitate other liquors, which simply focus on wine culture, cellar culture and other fragmented and one-sided pseudo-culture. Shede will take it as its responsibility to inherit and carry forward the essence of Chinese traditional culture, and establish the brand image of Shede Liquor as a high-end liquor while spreading Chinese culture. From a cultural point of view, the predecessor of Shede Liquor is Shehong Spring Liquor more than 1,000 years ago, Shehong is the heart of Bashu, one of the core production areas of China's high-end liquor, and the venue of the 2010 World Jurassic Congress. "Shehong Spring Wine" originated in the Han Dynasty, and entered its heyday during the Tang and Song dynasties, becoming the shochu wine of Jiannan Province to contribute to the imperial court. In the Tang Dynasty, "Shehong Spring Wine" has been famous, and the poet Du Fu wrote poems praising that "Shehong Spring Wine is still cold and green", "Shu Wine is strong and invincible", and "Strong and invincible" represents a high level in ancient times when distilled liquor technology was not yet developed. Since then, Shehong Spring Liquor has gone through the inheritance and improvement of the Song, Yuan, Ming and Qing dynasties, and has set the Mahayana of wine-making technology, which is the wine that is willing to be given today. From the Han and Tang dynasties, it has been one of the earliest liquors in Chinese history, and the profound cultural connotation contained in the "way of Shede" in Shede liquor is not comparable to any liquor today, and the courage and courage of Shede to position itself as the first cultural liquor are by no means comparable to other brands.

The company is one of the first batch of 100 pilot enterprises of modern enterprise system in China, and its holding company, Sichuan Tuopai Shede Liquor Co., Ltd., was listed on the Shanghai Stock Exchange in 1996. Now it has developed into China's largest high-quality liquor manufacturing enterprise covering an area of 5.6 square kilometers, with an annual production capacity of 300,000 tons and the largest storage capacity of high-end aged liquor in the country. It has 20 subsidiaries (branches) such as glass bottles, pharmaceuticals, and thermoelectrics, with total assets of more than 5 billion yuan and a brand value of 18 billion yuan.

The company's products include Tuopai series liquor and Shede series liquor. Tuopai is a "Chinese Famous Liquor", "Well-known Protection" and "China Time-honored Brand". Its series of products include 36 varieties and 128 specifications such as "Tuopai Qujiu", "Intoxication", "Tuopai Daqu", "Tuopai Special Qu", "Tuopai Liquor" and "Liu Langchun". The wine has a "unique flavor of mellow and soft, delicate and round, luscious and clean, and a long aftertaste". Shede is "well-known protection". Its series of products include 7 varieties and 36 specifications of strong flavor liquor "Classic Shede", "Crystal Shede", "Vintage Shede", "Cellar Age Shede", "Supreme Shede", and sauce-flavored liquor "Tianzihu" and "Swallow Zhihu". Its body has a "mellow and soft, delicate and round, sweet and clean, long aftertaste elegant style".