Niulan Mountain

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Niulanshan brand introduction

Niulanshan logo

Founded in 1952, it is a time-honored brand in China, a famous trademark in Beijing, and a comprehensive enterprise mainly engaged in the research and development, brewing and sales of fragrant series of liquor

Beijing Shunxin Agricultural Co., Ltd. Niulanshan Distillery was produced on October 26, 1952 on the basis of four old pots of Gongli, Fushuncheng, Yi Signal and Kuisheng, located in Niulanshan Town, Shunyi District, Beijing, on the bank of the Chaobai River with pleasant scenery, and is a branch of Beijing Shunxin Agricultural Co., Ltd., a listed company ---.

The company has more than 2,000 cadres and employees. It mainly produces a series of products represented by the fragrant "Niulanshan" brand Erguotou and the strong fragrance "Centennial Niulanshan", with a total of more than 700 kinds. Over the years, the company has adhered to the traditional brewing process and always adhered to the quality policy of "quality is the market, quality is the benefit, and quality is life", which fully guarantees the excellent quality of Niulanshan liquor.

The drinking culture of the ancient town of Niulanshan has a well-documented history that can be traced back to the Western Zhou Dynasty more than 3,000 years ago. In 1982, a batch of bronze wine utensils unearthed near the Niulanshan Distillery were identified by experts as drinking utensils used by the nobles of Yan in the Zhou Dynasty. The heyday of the old pot in Niulanshan Town began about the Kangxi period of the Qing Dynasty. According to the "Shunyi County Chronicle": "Liquor makers: about 100 people are working (employed by 11 pot-making companies in the country)." The wine brewed is sweet and abnormal, it is a special product of Pingbei, and it is sold in neighboring counties or Ping City, it is quite popular, and especially Niulanshan wine is the most famous. "After hundreds of years of development, the traditional brewing technique of Niulanshan Erguotou has become a national intangible cultural heritage, and Niulanshan Erguotou has become a representative of the Chinese liquor fragrance type (Erguotou process), which is favored by consumers." Thousands of years of drinking culture and 100 years of winemaking history", giving birth to the strong wine culture taste of Niulanshan and the unique style of Niulanshan wine.

Today, Niulanshan Distillery has developed into the liquor industry in Beijing: the largest liquor production enterprise in Beijing; The first liquor enterprise with "China Time-honored Brand" and "China Brewing Master", and the first liquor enterprise to be allowed to use the "Pure Grain Solid Fermented Liquor Logo"; It is the only liquor enterprise that has "used space to carry out the experiment of fragrant koji", the only one that has been recognized as a "product with a mark of origin protection", the only one that has been recognized as a "national industrial tourism demonstration site", the only one that has passed the approval of "national laboratory", and the only one that has incorporated the "Erguotou Process Standard" into the national standard.

Looking forward to the future, Niulanshan Distillery will make every effort to build the first brand of Erguotou in China, interpret the enduring life value and market value of Erguotou, open a new era of development of Niulanshan Distillery, and lead the continuous development of China's Erguotou industry.


This brand introduction page is provided with graphic information PP1008699 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer