Shaanxi Xifeng Liquor Co., Ltd., founded in 1956, is the originator of Fengxiang liquor in China, a time-honored brand in China, and a large-scale famous liquor manufacturer in Northwest China
Shaanxi Xifeng Liquor Co., Ltd. is located in Liulin Town, Fengxiang County, Shaanxi Province, the predecessor of the company, Shaanxi Xifeng Liquor Factory was founded in 1956 under the cordial care of Premier Zhou Enlai, and was restructured into Shaanxi Xifeng Liquor Co., Ltd. in 1999. In 2009 and 2010, it achieved equity diversification through two capital increases and share increases. At present, the total assets of the joint-stock company are 3.45 billion yuan, covering an area of 900,000 square meters, with a construction area of 400,000 square meters, more than 4,000 sets of various production equipment, and an annual production capacity of 100,000 tons. There are more than 3,000 employees, including 1 researcher, 16 senior titles and 67 intermediate titles; There are 5 national liquor judges, 6 national registered senior sommeliers and 16 intermediate sommeliers; There are 1 provincial chief technician, 74 senior brewing technicians and 77 brewing technicians. It is a large-scale national first-class enterprise, the largest national famous wine manufacturer in Northwest China, and one of the major profits and taxes in Shaanxi Province.
Xifeng Liquor, the leading product of the enterprise, is one of the four most famous old liquors in China, and is the originator and typical representative of Fengxiang liquor. She was conceived in the Yanhuang culture period 6,000 years ago, was born in the late Yin Shang period 3,000 years ago, grew up under the nurture of Zhou and Qin culture, transmuted in the glory of Tang and Song Dynasty culture, and hit overseas under the nourishment of Ming and Qing cultures. It has the fragrance characteristics of "mellow and elegant, sweet and refreshing, harmonious flavors, and long tail" and a typical style of "multi-type aroma and multi-level flavor". Its characteristics of "no head, no dry throat, and pleasant aftertaste" have been praised by the world as "three uniques" and "phoenix in wine", so it has a wide range of representativeness and a deep mass base in the country.
Xifeng Liquor has won eight international awards, including the gold medal at the 1915 Panama International Exposition in San Francisco, the gold medal at the 15th Paris International Food Exposition in 1992, and has won the title of "National Famous Liquor" at the National Wine Appraisal for four consecutive years, and has successively won the titles of "China Time-honored Brand", "National Origin Protected Product", and "National Geographical Indication Product". The results of the "China Liquor 3C Plan - Research on Flavor Characteristic Substances of Xifeng Liquor" were confirmed by the expert demonstration meeting organized by the China Liquor Industry Association that "it has reached the world's leading level", and the brewing technology of Xifeng Liquor was included in the first batch of intangible cultural heritage list of Shaanxi Province, and the trademark of Xifeng Liquor was successfully registered in the United States, the European Union, Russia, Thailand and New Zealand. Xifeng liquor not only sells well all over the country, but also exports to 26 countries and regions on 4 continents in the world. In September 2014, according to the evaluation of the Organizing Committee of China Liquor Brand Value, the brand value of Xifeng was 33.088 billion yuan, ranking fifth in the list of Chinese liquor brand value.
The company took the lead in the first batch of ISO9000 quality management system certification and leading product certification in Northwest China, and has been rated as the first batch of certified enterprises of China's liquor quality grade certification, the national advanced enterprise of quality and efficiency in the food industry, the national advanced enterprise of excellent performance in light industry, the national food safety demonstration unit, the excellent unit of national corporate culture top-level design and grassroots practice, the first batch of industrial tourism demonstration sites in the country, the excellent quality management enterprise of the Ministry of Light Industry, and the advanced unit of export foreign exchange. Excellent ideological and political work enterprises and advanced units of environmental protection.
Xifeng people in the new century will keep in mind the corporate mission of "making Fengjiu fragrant in the world", carry forward the enterprise spirit of "dare to be the first, inclusive and enterprising, and pursue excellence", take scientific development, accelerated development, and coordinated development as the main theme of work, adhere to the equal emphasis on brand promotion and product sales, management innovation and production and operation, and synchronize structural adjustment and transformation and upgrading, constantly improve the corporate governance structure, continue to maintain the good development trend of the enterprise, and achieve the goal of advancing into the first camp of Chinese liquor. Strive to achieve the strategic goal of the great rejuvenation of Xifeng's cause!
