Yongfeng

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Yongfeng brand introduction

Yongfeng logo

Beijing Erguotou Liquor Co., Ltd., Yongfeng, founded in 1949, is a modern enterprise with a famous trademark in Beijing, a famous brand of Chinese historical and cultural liquor, inheriting the traditional brewing skills of the old Beijing Erguotou, and is committed to R&D/production/sales of liquor, rice wine and health liquor series

 

Beijing Erguotou Liquor Co., Ltd., founded in August 2002, was founded in October 1949 state-owned Beijing Daxing Distillery restructuring enterprises, according to the "General History of Beijing" records Daxing Distillery has a long history of more than 800 years, can be traced back to the three years of Jin Dading (AD 1163) Jin Shizong issued an edict, so that Daxing Shaoyin Zhaofu liquor household to brew fine wine, at that time the soju workshop fired the "Jinlan wine", the taste is mellow, clear and sweet, very fragrant, this wine is specially for the upper class of the Jin Dynasty to enjoy. The world is proud of drinking, and the Jin people once had a poem to praise and say: "Jinlan wine and Haoyue are committed to the waves, the ice platform avoids the pressure of the Qiong ship, and the fire pit is cold and waves the jade bucket." Chasing the joy is a candle tour, and the high day has not released the cup hand. From the poem, it can be seen that the princes and nobles at that time drank this wine all night. In the time of Yuan Yingzong (1322 AD), hundreds of bad houses were set up in Dadu to make liquor such as "Ashuji wine" (i.e., liquor) and millet rice wine. Ming and Qing dynasties for the royal forbidden garden, Yinghai Palace that is, the emperor around the hunting, the place of meritorious deeds, at that time there was a shochu workshop, called "Yuxing Burning Pot", specially for the palace to brew imperial wine, after the opening of Beijing Tong Ren Tang Pharmacy, it is stipulated that only this wine is used in medicine, the local old people drove the donkey cart to send wine to Tong Ren Tang before liberation, to September 1949, the North China Field Army Ren Qiu "Yiquanyong" distillery moved to this "Yuxing Burning Pot" with the army to be state-owned, It was renamed as the state-owned Beijing Daxing Distillery (the predecessor of today's Beijing Erguotou Distillery Co., Ltd.).

Today's Beijing Erguotou Liquor Co., Ltd., inheriting the traditional brewing skills of the old Beijing Erguotou, the product is made of high-quality sorghum as raw material, with bran koji as the saccharification starter agent, using the old five retort fermentation method, mixed steaming and mixed burning, watching the flower and receiving the wine, pinching the head and removing the tail, long-term storage, and Seiko blending. The liquor is clear and transparent, mellow, sweet and clean, long aftertaste and other characteristics, the company is well-known throughout the country, the company shows a new appearance in the land of Jingnan, and realizes the long-cherished wish of several generations of people who strive for it of "brewing spring, summer, autumn and winter wine, ushering in customers from the east and west, north and south, selling to all corners of the world, and winning the name of the ends of the world".

At present, the company has more than 400 employees, net assets of over 100 million yuan, more than 120 kinds of products such as a load of grain and two pots, Jingzi wine, drunken Liuxia wine, two pots and so on, with sales of 150 million yuan in 2007 and more than 200 million yuan in 2008. Our company's products have won the title of various high-quality products for many times, and the "Yongfeng brand" trademark has been recognized as a famous trademark in Beijing by the Beijing Municipal Administration for Industry and Commerce for three consecutive years in 2000, 2004 and 2007; In September 2003, "Yongfeng" Erguotou and Jing Prince Liquor were awarded the Beijing Excellent New Product Award, and in October 2004, it was awarded the title of "China Liquor Quality Excellent Product"; In November 2004, it was awarded the title of "Quality, Reputation and Service" Excellent Enterprise and High-quality Product in the Capital Market; In November 2006, it was rated as "Chinese Historical and Cultural Famous Liquor" by the China Poetry and Wine Culture Association and the Wine Culture Professional Committee; In December 2007, it was rated as "AAA" credit enterprise in the enterprise credit evaluation organized by China Brewing Industry Association; In the same year, it was awarded the "China Excellent Quality Famous Brand".

In order to improve the ability of technology development and independent innovation, establish a technological innovation system, promote product structure adjustment and industrial upgrading, enhance market competitiveness, and maintain economic benefits and sustainable development, the company has established a technology research and development inspection center according to the idea of integration of production, learning and research. The technology R&D center takes three categories, including liquor series, rice wine series and health wine series, as the R&D direction to provide technical support for the company's development. A load of grain and two pot head series of wine, "Yongfeng brand" two pot head series of wine, Jing Prince series wine, rice wine series, cooking wine series, etc., marketing in the three northeastern provinces and Beijing, Hebei, Shandong, Henan, Shaanxi, Inner Mongolia, Jiangsu, Tianjin, Shanghai, Nanjing, Guangzhou and other more than 20 provinces, municipalities and autonomous regions, by the majority of users and consumers alike praise and favor, in the hearts of the people to enhance the image of "Yongfeng brand", the company has a variety of product packaging has obtained the national design patent.

Beijing Erguotou Group combines its own advantages and shortcomings, implements bold reforms, combines the needs of consumers on the basis of traditional Erguotou brewing technology, and uses the high-tech brewing technology of China's liquor industry. Culturally, it not only reflects the cultural heritage behind the old Beijing Erguotou, but also highlights the modern cultural elements of the new era, new taste and new realm. In terms of taste and post-drinking reaction, the characteristics of the second pot head are changed from thick to strong, strong and difficult to swallow, and through process innovation, it not only realizes the entrance softness, sweet aftertaste, and unique fragrance, but also has the characteristics of relatively drinking more and waking up quickly after drunkenness. In terms of drinking mode, it is a new type of liquor that can be mixed and drunk with ice and water and beverages without changing the style, which is tantamount to meeting the potential consumption needs of young people in different consumption occasions and can choose to mix and drink with different beverages.


This brand introduction page is provided with graphic information PP1008304 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer