Founded in 1997, it is one of the top ten brands of instant noodles, a famous trademark in Henan Province, a famous brand in Henan, a comprehensive food enterprise specializing in the production and sales of instant noodles, mainly promoting instant noodles/flour/dried noodles/vermicelli/pastries/beverage products
Baixiang Food Co., Ltd. is a large-scale comprehensive food enterprise in China with the production and sales of instant noodles as its main business, spanning flour, dried noodles, vermicelli, pastries, beverages and planting.
Founded in 1997, Baixiang Food has 10 instant noodle production bases, 2 flour production bases, 1 noodle workshop and 2 seasoning companies in Henan, Hebei, Shandong, Shanxi, Hunan, Jiangsu, Sichuan, Shaanxi, Jilin and other provinces and cities. Baixiang has been rated as "National Key Leading Enterprise of Agricultural Industrialization", "Leading Enterprise of Grain Deep Processing and Food Production in Henan Province", "Ten Key Protection Enterprises of Grain Deep Processing in Henan Province" and "One of the Most Dynamic Enterprises in China's Flour Products Industry".
Baixiang Food Co., Ltd. now has 97 world-class instant noodle production lines, with an annual output of nearly 10 billion packs of instant noodles. In 2003, White Elephant had the courage to innovate and explore, and devoted itself to the research and development of bone series instant noodles, which successfully broke the product pattern of only beef noodles in the domestic instant noodle industry for many years, and re-grasped the new "right to set taste" in the instant noodle industry. In the following 8 years, the White Elephant "bone" series of instant noodles has been favored and sought after by hundreds of millions of consumers across the country for its healthy, delicious and nutritious product appeals, leading a new consumption trend in the domestic instant noodle market. According to the data of AC Nielsen, an international authoritative research agency, since 2003, White Elephant instant noodles have always maintained a market share of about 18%, and have been among the top three in the national instant noodle industry.
By the end of 2011, more than 900,000 tons of flour had been digested annually and 1.2 million tons of wheat had been converted into wheat by the industry, benefiting more than 3 million farmers across the country. At the same time, the white elephant industry has also directly driven more than 3,000 upstream and downstream related enterprises such as flour mills, paper mills, machinery manufacturing, seasonings, transportation, etc., and more than 500,000 people across the country are engaged in white elephant-related work. White Elephant is striving to make its own contribution to the deep processing and transformation of grain and agricultural industrialization in Henan and the whole country.
