Master Kong Holdings Limited, a subsidiary of Tingxin International Group, was established in 1992 and is a large-scale Chinese convenience food and beverage group with a leading market share of instant noodles/ready-to-drink tea/packaged water and biscuits
Master Kong Holdings Limited (the "Company") and its subsidiaries (the "Group") are principally engaged in the production and sale of instant noodles, beverages and convenience foods in the PRC. The Group started producing instant noodles in 1992 and has expanded its business to include convenience food and beverages since 1996. In March 2012, the Group further expanded its beverage business scope and completed a strategic alliance with PepsiCo's beverage business in China, and became the sole responsible for the manufacture, filling, packaging, sales and distribution of PepsiCo's non-alcoholic beverages in the PRC. At present, the Group's three major products have a significant market position in the Chinese food market. According to the survey results of AC Nielsen's December 2014 Retail Market Research Report, the Group's market share in instant noodles, ready-to-drink tea, packaged water and egg rolls was 46.8%, 53.9%, 20.8% and 18.3% respectively from January to December 2014, respectively, maintaining its leading position in the market. The overall market share of juice is 23.9%, ranking second in the market. According to Canadean's data in December 2014, PepsiCo's carbonated beverage sales volume in 2014 ranked second in the market with 30.3%. As a well-known brand in China, "Master Kong" is deeply loved and supported by Chinese consumers after years of hard work and accumulation.
The Company was listed on The Stock Exchange of Hong Kong Limited in February 1996. As at 31 December 2014, the Company's market capitalization was US$12.8 billion. At present, the Company has been included in the constituent stocks of the FTSE Index for Asia Pacific ex-Japan, the MSCI Hong Kong Constituent Index and the Hang Seng Index Blue Chips. Since 2008, Master Kong Holdings has been recognized as one of the "Top 50 Listed Companies in Asia" by Forbes for 6 consecutive years due to its solid financial record and excellent management and entrepreneurial skills.
Master Kong has always regarded consumer food safety as its own responsibility, with the goal of building a virtuous circle of quality and safety management. All of this stems from Master Kong's active response to the advocacy of the whole process quality control concept of "from farm to table" from beginning to end, investing heavily in strict source safety, firmly grasping the upstream supply chain, and strictly managing raw materials and suppliers. Food safety and product quality is the top priority related to life and health, is the foundation of the enterprise, Master Kong as a leading enterprise in the FMCG industry shoulders the important responsibility of food safety and quality assurance, Master Kong constantly builds and improves the ISO220000 management system, establishes a risk prevention management mechanism, implements all-round control of food safety, and ensures product quality and safety.
Food safety assurance is a key variable that determines the future development of enterprises. As a leading brand in the FMCG industry, Master Kong is duty-bound to shoulder the mission of leading the industry in food safety and quality assurance. Master Kong will continue to devote itself to product quality and food safety, and provide consumers with safe, delicious and healthy food.
Food safety has always been the core focus of Master Kong, combined with the efforts in energy conservation and environmental protection, public welfare, talent cultivation, cross-strait cultural exchanges, etc., and has won the honor of "2014 "Food Safety Cup" Top 10 Most Popular Food Safety Enterprises co-sponsored by China Food Safety Network and Food Safety Mall, and has been highly praised and rewarded at the annual food safety important conference for six consecutive years. It has been awarded the "Favorite Brand of College Students" for nine consecutive years. In addition, Master Kong was selected as one of the top 500 Asian brands in 2014, listed on the list of the world's most innovative companies released by Forbes, ranked first in the 2014 Global Brand Footprint List released by Kantar Worldpanel, ranked first in the 2014 Top 50 Chinese FMCG Brands, released by the Ministry of Industry and Information Technology in the 2014 C-BPI list, and won the title of No. 1 brand for four consecutive years, and the German Brand Association in 20143 "Best Product Brand Award" and "Best Food & Beverage Brand Award" presented this month.
Based on the needs of society and the sustainable development of the enterprise itself, Master Kong launched the World Famous University Scholarship Program, and combined with the resources of Waseda University, a century-old famous university in Japan, and cooperated with seven first-class universities on both sides of the strait, including Fudan University, Shanghai Jiao Tong University, Tongji University, Zhejiang University, Shanghai University of Finance and Economics, National Taiwan University and Chengchi University, and will support outstanding students on both sides of the strait to continue their studies. In the past 10 years, nearly 10,000 international students from both sides of the strait have studied at Waseda University and have made positive contributions to society. It is also based on this exchange foundation that Master Kong chose to cooperate with Waseda University and set up a scholarship program. By the end of 2014, 314 students had entered Waseda University through this channel, and more than 400 outstanding students are expected to continue their studies in the future. In order to provide a wider range of opportunities for outstanding young people who are determined to study, Master Kong has created the "Master Kong Innovation Challenge" in conjunction with the establishment of the world's famous university scholarships, opening up special selection opportunities in addition to the seven partner universities, so that more young people with innovative characteristics can also go to Waseda University for further study. From 2010 to 2014, the "Master Kong Innovation Challenge" has been successfully held for five times, and the competition has become an annual youth charity event with brand appeal. With the theme of "Small Charity Big Change", the 2014 Master Kong Innovation Challenge toured 33 universities in 22 cities on both sides of the Taiwan Strait, sharing their enthusiasm for public welfare with more than 6,000 students, and bringing together a total of 1,679 public welfare proposals from both sides of the Taiwan Strait, covering environmental protection, education, care for vulnerable groups, cultural protection and other fields. At the same time, in order to help the contestants learn more about philanthropy, understand philanthropy, and better promote their philanthropic ideas, the Master Kong Innovation Challenge carefully arranged a three-day charity training camp based on "teaching them to fish".
On January 22, 2015, the 4th China Charity Festival was held in Beijing, and the "Master Kong Innovation Challenge" won the "2014 Best Charity Project Award" at the 4th China Charity Festival for its outstanding project planning and execution, wide media attention and good social response. This is the second time that Master Kong has won the Corporate Social Responsibility Award after winning the "China Best Public Relations Case Competition" and the "Best CSR Communication Award" in the Innovation Challenge. This award is a full recognition and affirmation of the efforts and contributions made by Master Kong Holdings in the field of public welfare.
Poverty alleviation has always been one of the traditional virtues. Master Kong follows the business philosophy of "taking from the people, using it for the people, giving back to the society, and operating sustainably", and has invested nearly 500 million yuan in social welfare undertakings such as student assistance, flood fighting, earthquake resistance, poverty alleviation, and sports support over the years. Master Kong has always adhered to the original intention of starving and drowning in others, gathered the strength of all subsidiaries, actively participated in various public welfare activities, and fulfilled greater social responsibilities in education, cross-strait cultural exchanges, poverty alleviation and disaster relief. When floods, earthquakes, typhoons, and blizzards hit, the local people suffer from disasters, but the disasters are merciless, and people are merciful! As a responsible corporate citizen, Master Kong has long contributed to poverty alleviation and disaster relief, actively giving back to the society, and more importantly, Master Kong hopes to inspire and drive more caring people to join in the charity event, extend a helping hand to the people in the disaster area, and help them through the most difficult moments.
On August 3, 2014, a 6.5 magnitude earthquake occurred in Ludian, Yunnan Province, Master Kong launched the rescue as soon as possible, and at 17:00 on August 4, the first batch of materials has been delivered to the material receiving office of the Ludian County Civil Affairs Bureau, and a total of 8,100 boxes of Master Kong's noodles, 4,150 boxes of mineral water, 2,000 boxes of Pepsi Pure Water and 1,000 sets of quilts have been donated to the disaster area, and the value of emergency relief materials in the early stage is about 780,000 yuan.
In 2014, Master Kong was named one of the "World's Most Innovative Companies" by Forbes. In March 2014, Master Kong was awarded the "Best Product Brand" and "Best Food and Beverage Brand" by the German Brand Association, the "Favorite Brand of College Students" for nine consecutive years, and the "Top 10 Most Popular Food Safety Enterprises in the 2014 Food Safety Cup".
In the future, the Group will continue to focus on the food manufacturing, marketing and distribution industries, and continue to strengthen its network of channels and sales systems, with the goal of establishing "the world's largest Chinese convenience food and beverage group".
