Founded in 1967, Taiwan's large-scale food and beverage conglomerate, non-carbonated beverage and convenience food supplier, its Tang Daren/Laotan sauerkraut beef noodles/iced tea/fresh orange are quite popular
Founded on July 1, 1967 in Tainan, Taiwan, China, Uni-President Enterprise is involved in food, finance, foreign trade, commerce, entertainment, advertising, electronics and other industries, in order to form a pattern across the two major industries of manufacturing and service. Starting from traditional food, the company gradually moves towards high-tech food.
Corporate Logo:
The unified corporate logo is derived from the English word "PRESIDENT" prefix "P".
The three diagonal lines of the wings and the body that continues to rise to the left represent the brand spirit of "three good and one fair" (i.e. good quality, good credit, good service and fair price), and on the other hand, it also symbolizes the provision of goods and services to consumers based on love, sincerity and confidence, as well as the meaning of innovation and breakthrough in products.
The wings with a flat base are a sign of stability, decency, and honesty. The whole shape symbolizes transcendence, soaring, peace, and leading to a healthy and happy future.
Color meaning: "Red" represents dedicated service, firm confidence, and sincere attention; "Orange" represents the courage to innovate, be good at breakthroughs, and associate with food with a sense of satisfaction and abundance; "Ming Huang" is full of warm, bright and pleasant feelings, representing the brand's expectations. The overall bright and pleasant warm color system of the pattern symbolizes a healthy and happy future and the expectation of fresh vitality
Business philosophy:
Since its establishment, Uni-President Enterprise has followed the business philosophy of "three good and one fair" adhered to by the founder of the company, Mr. Wu Xiuqi, and has conscientiously shaped the founding spirit of "honesty and hard work, innovation and progress" with the principles of multi-angle management, macro vision and emphasis on talents.
Investment & Development:
On January 13, 1992, the first factory invested and established by Uni-President Enterprise Group in Chinese mainland - Xinjiang Uni-President Enterprise Food Co., Ltd. was officially established. In line with the principle of "taking from the mainland, using it for the mainland", the company strives to make more contributions to the economic construction of the mainland and the health of the people by developing more and healthier products, providing employment opportunities, introducing cash management experience, actively paying taxes, and enthusiastically supporting local third-party manufacturers. At present, Uni-President Enterprise has become one of the largest foreign-funded enterprises in the mainland's food industry.
At the beginning, the company adopted a "T-shaped" strategy in mainland China, investing and building factories in coastal special economic zones and development zones along the Yangtze River, and deciding on the businesses to be invested in according to the characteristics of national income, consumption power, consumption preferences, and the relative competitive advantages of related industries in each regional market. In 1998, the mainland operation headquarters was established in Shanghai to oversee the company's mainland investment business. In order to facilitate management, the entire Chinese market is divided into seven blocks: Northeast China, North China, East China, Central China, Great West, South China, and Xinjiang. In 07, in order to meet the purchase needs of consumers, we optimized the business and intensively cultivated the market in the province. Since 08, we have separated sales, production and logistics support, and further developed towards a professional division of labor. In the future, at least one production base will be set up in each province. And in the shortest possible time, we can build a channel network that can be suitable for the sales of various products. Establish a sales platform from provinces, blocks, to the whole of China.
