Itoen Co., Ltd., Itoen Beverage (Shanghai) Co., Ltd., the world's leading manufacturer of canned oolong tea products, is an enterprise integrating R&D, production and sales of tea, fruit and vegetable beverages, coffee, etc
The Itoen Head Office Building is located in Shibuya-ku, Tokyo, Japan. ITO EN, LTD. is a Japanese beverage manufacturing company that manufactures tea, fruit and vegetable beverages, and coffee. Among them, green tea products are the most famous.
History Masanori Honjo (1934-2002), who used to work as a car salesman, ran the "Nippon Family Service" (Japanファミリーサービス) company that sold daily necessities at home stores. Then, together with his younger brother Hachiro Honjo and the joint venture company "BA Shokai" (ビーエーChamber of Commerce), he established "Frontier Tea Co., Ltd." in Shizuoka City, Shizuoka Prefecture. After acquiring the brand name from the tea house "Itoen" in Ueno, Tokyo, the company name was changed to the current Itoen Co., Ltd. After that, he acquired a green tea-related business from Honjo Shoji (formerly known as Family Service Co., Ltd.) and BA Shokai and began to develop a tea wholesale business.
Since 1979, in cooperation with China National Import and Export Corporation of Native Products and Animal Products, we have been importing oolong tea from Japan and producing the world's first canned oolong tea product, entering the soft drink market. At the same time, it also began to produce and sell canned green tea "Sencha" (later changed to the "お〜いお tea" brand). Itoen has always adhered to the management philosophy of "customer first" and believes that customers are the foundation of business management. In line with the concept of "natural, healthy, delicious, safe and excellent design", the company strives to develop more products that meet the needs of customers. Itoen attaches great importance to the gifts of nature, and brings its delicious taste in the form of nature to people. The company's long-term management philosophy is to "strengthen the foundation of domestic management as a tea company in the world, and to move closer overseas", and aims to develop the "tea" of Japanese food culture to the world with the goal of sales of 100 billion yuan.
With 201 online stores nationwide, the company's marketing strategy is to provide products to customers through business outlets. With 11 online stores in the world, Itoen has always been aiming to be the "tea company of the world", and has been promoting the Itoen brand in New York, Florida, Australia, China, and Southeast Asia, and constantly developing the fresh green tea market. The proportion of raw tea collected by Itoen in China is 23.2%. For a long time, Itoen has been working with tea producers to cultivate raw materials for "delicious tea".
