Founded in Japan in 1984, Suntory Co., Ltd. is the world's leading provider of alcohol/beverage/food/health products, and a large multinational enterprise

Founded in 1899, Suntory Co., Ltd. is an international, multi-variety, multi-field operation of a large multinational group, business involving alcohol, beverages, food, health products, catering management and flowers, etc., the business area spans more than 40 countries and regions.

Suntory's business in China began in 1984 with a $50 million investment in the establishment of the first Sino-foreign joint venture brewery, Jiangsu Suntory Food Co., Ltd., in Lianyungang, Jiangsu Province. In 1996, he founded the beer and beverage business in Shanghai, and its products have been widely praised for three years. In particular, Suntory Beer has been the sales champion in the Shanghai beer industry for many years since 1999, the best-selling brand in the Shanghai market for four consecutive years since 2000, and the Shanghai Famous Brand Product for three consecutive years since 2001.

Understanding the taste habits of domestic consumers and using them as a basis for developing new products is where Suntory's alcoholic and beverage products are able to occupy the market. At the same time, a large investment in R&D, the establishment of a sound food safety and quality assurance system, and strict product standards are also important reasons why its products can gain consumer trust and good brand reputation.

Suntory has always adhered to the three concepts of "freshness, freshness, and quality", and has always maintained a youthful mentality, constantly developing with a "fresh" vision, and providing consumers with peace of mind and satisfaction with "new" market operation combined with "practical" quality. This is a common philosophy not only in China, Japan, but also around the world.