ViTa

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Vita ViTa brand introduction

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Vitasoy is a casual, fresh and rich tea drink launched by Vitasoy Group in Hong Kong in 1979

When you think of vita, you don't think of lemon tea. Vita Lemon Tea, which combines black tea with a delicate lemon flavour, was launched in Hong Kong in 1979 and became an instant hit. Vita Lemon Tea is a casual, fresh and rich tea drink under the Hong Kong Vitasoy Group, which is extracted from the original leaves to retain the pure and unique tea astringency, derived from the lemon tea flavor of traditional Hong Kong-style tea restaurants, with a fresh lemon flavor and refreshing taste. Vita lemon tea, if it tastes good, it should be a little astringent, real tea, real lemon. For 16 consecutive years (1999-2015), its sales volume has led the Hong Kong ready-to-drink tea beverage market and is well received by consumers.

Shenzhen Vita (Guangming) Food & Beverage Co., Ltd. (hereinafter referred to as Shenzhen Vita) is a Sino-foreign joint venture established by Hong Kong Vitasoy International Group Co., Ltd. and Shenzhen Guangming Group Co., Ltd., established in April 1991, with a total investment of 200 million yuan and an annual output value of nearly 500 million yuan. The product series has developed from a single fist product - Vitasoy soy milk series - to product diversification. It has successively launched tea, milk, juice and other beverages to meet the needs of different consumers. The products are mainly sold in South China, Hong Kong and Macao, and are now gradually expanding to other regions such as Central China, Southwest China and North China. Since 2005, under the leadership of the new leadership team, the company has implemented a new core strategy, and its production, operation and financial situation have improved significantly compared with previous years, and the business has been booming. In particular, the domestic sales business has achieved a good situation of price and volume rising, and achieved the first profit of domestic products since the establishment of the company, which is of epoch-making significance in the history of Shenzhen Vitasoy's development and a milestone in the implementation of Vitasoy's strategy in China.


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