Mountain Deus

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18816

Mountain Dew brand introduction

Mountain Dew logo

Pepsi (China) Investment Co., Ltd., Mountain Dew, started in 1940, a well-known carbonated beverage brand, Pepsi Cola's honorary product, Pepsi Cola Group acquired Mountain Dew in 1964 to enter the lemon-flavored carbonated beverage market

Mountain Dew: An honorary product of PepsiCo. In 1940, two brothers, Barney and Ally Hartman in Tennessee, USA, inadvertently created a Mountain Dew drink while making spirits. In 1964, PepsiCo acquired the Mountain Dew brand in order to enter the lemon-flavored carbonated beverage market. It withdrew from the domestic market and was re-listed in the domestic market in 2009.

PepsiCo is a global leader in the food and beverage industry, with net revenues of more than $65 billion in 2012 and 22 brands in its brand portfolio with annual retail sales of more than $1 billion. The company's main businesses include Quaker cereals, Tropicana juices, Gatorade sports drinks, Frito-Lay snacks and Pepsi beverages, as well as hundreds of other delicious and healthy food and beverage products loved by consumers around the world.

We define this as the "PepsiCo Commitment" as the "PepsiCo Commitment" by working together to maintain a healthy future for the public and the planet, and to achieve sustainable growth, which we believe will also lead to a more successful future for the company, which we define as the "PepsiCo Commitment": that is, PepsiCo will strive to provide a wide variety of delicious and healthy food and beverage products, explore innovative ways to conserve energy, water and packaging materials, reduce the negative impact on the environment, create an ideal working environment for our employees, and respect and support the communities in which we operate. and contribute to the development of the community.

As a result of its commitment to sustainability, PepsiCo was included in the Dow Jones Sustainability World Index (DJSI World) for the sixth time and the Dow Jones Sustainability Index (DJSI North America) for the seventh time in 2012. In 2011, PepsiCo ranked first in the Dow Jones Sustainability Index for the Food & Beverage Sector, marking the third consecutive year that PepsiCo has been named a leader in the beverage industry. In 2012, PepsiCo was also certified by the Carbon Disclosure Project (CDP), marking the second consecutive year that the company was included in the CDP Global and S&P 500 Leading Companies Index. In addition, PepsiCo was awarded the 2012 Stockholm Industrial Water Award for its innovative and excellent water management practices.

In 2013, PepsiCo was ranked 37th on the "World's Most Admired Companies list" by Fortune magazine and 137th on the 2013 Fortune 500 list. At the same time, we were also ranked at the top of the "Most Ethical Companies List" by the Swiss company Covalence, ranking third out of 581 companies in 18 industries for excellent business ethics and first in the food and beverage category. In 2012, PepsiCo was named one of the 10 Most Reputable Companies in America for 2012 by Forbes magazine, and was once again named one of the three most important annual business rankings in the U.S. by Corporate Responsibility magazine.

PepsiCo has 22 brands with annual sales of more than $1 billion, such as: Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Pepsi Light, Pepsi Max, Tropicana, Doritos, and Lipton Teas , Quaker Oats, Cheetos, 7-UP, Mirinda, etc.


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