Sprite, one of the top ten brands of carbonated beverages, and the lemon-flavored soda launched by Coca-Cola in 1961, have a clear and clear taste and refreshing thirst-quenching function, making it a well-known popular carbonated drink
Sprite was born in 1961 and officially entered China in 1984. As the leading brand of lemon-flavored carbonated beverages, Sprite is sold in more than 190 countries and is the fourth most carbonated beverage in the world. Consumers' love for Sprite is not only due to Sprite's clear and transparent taste and thirst-quenching function, but also due to Sprite's free and honest brand attitude.
Launched in the U.S. in 1961, Sprite has quickly grown into one of the world's best-selling brands in the carbonated beverage market, and today Sprite's operating income accounts for a large proportion of Coca-Cola's total revenue. Coca-Cola takes "Sprite" as the main strategic brand introduced into the Chinese market, and integrates Chinese traditional culture to transliterate "Sprite", which has the meaning of purity and coolness in Chinese, making people think of a piece of flying snow and a pool of clear blue water in the hot summer, and suddenly there is a sense of coolness, resulting in "irresistible temptation". "Sprite" has always pursued a world-class celebrity endorsement strategy, the international diva Zhang Huimei, the world diving queen Fu Mingxia and so on have successively interpreted the young and fashionable brand connotation, the advertising slogan "crystal bright, through the heart cool" has become the younger generation of people competing to praise the "ballad", its brand awareness is almost a household name, women and Confucianism are known, "Sprite" has become the absolute leading brand in China's lemon-flavored carbonated beverage market.
Founded in 1892 and headquartered in Atlanta, Giovia, USA, Coca-Cola Company is one of the world's largest beverage companies, Coca-Cola has 160 beverage brands in 200 countries, including soda, sports drinks, dairy drinks, juices, tea and coffee, and is also the world's largest fruit juice beverage distributor (including the Minute Maid brand), with Coca-Cola, the No. 1 company in the United States, achieving more than 40% market share for it. Sprite, on the other hand, is the fastest-growing drink.
