PepsiCo (China) Investment Co., Ltd., 7-UP 7-Up, a well-known lemonade brand, was founded in the United States in 1987, Pepsi is a soft drink brand created in response to Coca-Cola's Sprite, and a comprehensive enterprise specializing in food and beverage manufacturing and sales
7-Up is a lemonade brand from Dr Pepper/Seven Up, which has been producing bottled products since 1987. Outside of the United States, 7UP is a registered trademark of PepsiCo Inc. Originally known as Bib-Label Lithiated Lemon-Lime Soda, 7UP began production in St. Louis, Missouri in 1929. It originally contained lithium citrate, which is a sedative. In the early days, many beverages contained pharmaceutical ingredients. This ingredient was removed from the recipe in 1950.
7UP was created by Charles Gligor, the founder of Howdy Corporation. Its previous product was called Howdy Orange Soda. After more than 2 years of experimenting with different formulas. Charles hopes this new formula can make a difference to consumers. He started producing his products 2 weeks before the financial crisis of 1929. Charles never explained why the product was called 7up. The most common saying is that 7 and u indicate that 7-Up contains 7 spices and is percarbonated.
In the twenties of the nineteenth century, the economy of the United States was very sluggish, and nearly 600 varieties of soda disappeared from the market. 7UP survived the competition. Because of the success of 7Up, Charles renamed the company 7UP.
In the days that followed, 7-Up's competitor was Coca-Cola's Sprite. Sprite has only gradually surpassed 7-Up since the 80s. PepsiCo produced its own lemonade brand, Mountain Dew in the 90s. Because of the small market share of 7UP, the sales volume is getting smaller and smaller, and at the same time, PepsiCo also feels the increasing pressure on its rival Sprite, so Pepsi gave up the Mountain Dew brand and bought the overseas sales rights of 7UP, saving 7UP and recovering its own market share.
About PepsiCo:PepsiCo is one of the largest food and beverage companies in the world. In 2010, the sales revenue was nearly 60 billion US dollars. The company employs approximately 294,000 people worldwide and operates in nearly 200 countries around the world.
For PepsiCo, the PepsiCo Promise means sustainable growth by preserving a healthy future for the public at large and our planet. As a global food and beverage company with many high-quality, household names such as Quaker Cereal, Tropicana, Gatorade, Lay's and PepsiCo, the company continues to develop delicious and healthy food and beverages, find innovative ways to reduce energy consumption, conserve packaging materials, and provide an ideal working environment for its employees. At the same time, the company will continue to hire local employees, design and develop products that meet local tastes, and build partnerships with local farmers, government departments and community groups to show the company's support for the communities in which it operates, and to do its part in the development of the communities to protect the health of the public, care for the future of the planet, and realize PepsiCo's vision. This is the company's commitment.
As a result of its sustainability efforts, PepsiCo was included in the Dow Jones Sustainability World Index (DJSI World) for the fourth time and the Dow Jones Sustainability Index (DJSI North America) for the fifth time in 2010.
In 2009 and 2010, the PepsiCo brand ranked 23rd on the "Top 100 Global Brands" jointly selected by BusinessWeek and Interbrand with a brand value of more than $14 billion, and in 2010 it increased its brand value by 3% compared to 2009. In 2011, PepsiCo ranked No. 26 on the World's Most Admired Companies list, No. 2 on the Most Admired Consumer Food Products list, and No. 137 on the 2011 Fortune 500 list. At the same time, the company is also ranked first in the "Most Ethical Companies List" by the Swiss company Covalence, ranking third out of 581 companies in 18 industries for excellent business ethics and first in the food and beverage category.
PepsiCo's portfolio includes 22 brands with annual sales of more than $1 billion. The 22 brands include:百事可乐（Pepsi-Cola）、激浪（Mountain Dew）、佳得乐（Gatorade）、乐事（Lay's）、百事轻怡（Pepsi Light）、百事极度（Pepsi Max）、纯果乐（Tropicana）、多力多滋（Doritos）、立顿茶（Lipton Teas）、桂格麦片（Quaker Oats）、奇多（Cheetos）、七喜 （7-UP）、Mirinda（Mirinda）等。
