Fanta, a beverage that became popular in Europe in the 1940s, was acquired by The Coca-Cola Company in 1960 as a soft carbonated drink with orange soda as the core flavor

Fanta is a beverage that became popular in Europe in the 1940s and was acquired by The Coca-Cola Company in 1960. The core flavor of Fanta orange soda is the main core flavor, which accounts for 70% of sales, but there are also many fans of other fruit flavors. Bright packaging colors, bright fruit flavors, and bubble-rich features are the reasons for the popularity of Fanta sodas. The new brand image is designed by visitoffice, and the font design is softer and more dynamic, and the expression of the pattern highlights the expression of Fanta soda as a soft carbonated drink, full of joy, humor and playful personality. In the visual communication of brand elements, visitoffice uses dazzling illustrations, graphics, and colors to convey different messages according to different regional settings to meet the needs of consumers for different tastes.

Fanta soda comes in four flavors: orange, strawberry, green apple, and grape; The most popular orange soda is sold almost all over the world. Fanta soda is a soft carbonated drink with a wide variety of flavors, including orange, lime, grape, apple, ice orange, etc., providing young people who like to drink sweet and sour sparkling drinks, with a variety of taste options to meet their desire to try new tastes, pursue joy, colorful sensory enjoyment, and can share happy times with family and friends.

Founded in 1892 and headquartered in Atlanta, Gioia, USA, Coca-Cola Company is the world's largest beverage company, with a global market share of 48% and two of the world's top three beverages (Coca-Cola ranks first, Pepsi ranks second, and low-calorie Coca-Cola ranks third), Coca-Cola has 160 beverage brands in 200 countries, including soda, sports drinks, dairy drinks, juices, tea and coffee, It is also the world's largest distributor of fruit drinks (including the Minute Maid brand), with Coca-Cola in the U.S. number one with more than 40% of the market share, while Sprite is the fastest-growing beverage and other brands include Burq's root beer, Fruitopia and Surge.

Coca-Cola in China for 80 years:

The Coca-Cola Company first entered China in 1927, and by 1948, Shanghai had become the first significant market outside the United States to sell more than 1 million cases a year. After the success of the middle of the last century, Coca-Cola seized the business opportunities brought about by the establishment of diplomatic relations between China and the United States in 1979 and the reform and opening up, and became the first international consumer goods company to return to the Chinese market. Since Coca-Cola set up its first bottling plant in Beijing in 1981, our system has spread all over the country, with 30 bottling companies and 35 bottling plants, and has promoted China's economic development in many aspects such as employment, taxation, local procurement, technology introduction, talent training and so on.

Record growth:

In 2004, Coca-Cola once again set an impressive production record: the total domestic production exceeded 100 billion bottles! This is another milestone for The Coca-Cola Company in China, which not only embodies our hard work, development and success, but also demonstrates our strong commitment to the future.

Through our system-wide efforts, many of Coca-Cola's brands have entered the homes of millions of ordinary people in China, becoming truly household names and becoming the most popular soft drinks in the minds of Chinese consumers. In recent years, Coca-Cola China has grown rapidly with an astonishing double-digit annual performance, successfully shaping "Coca-Cola] and "Sprite" into two of the most well-known soda beverage brands in China. This is the result of the hard work of every employee at The Coca-Cola Company, and it requires us to redouble our efforts to maintain this leading position in the market.

Innovative Products:

Innovation is the driving force behind the growth and development of the Coca-Cola system. We have a deep understanding of consumer needs and combine extraordinary creativity with modern science and technology to create differentiated benefits for consumers, customers and bottling partners. The non-carbonated beverage market is another area where Coca-Cola has achieved remarkable results in China in recent years. We have launched a series of innovative non-carbonated beverages, such as "Minute Maid Juice", "Nestle" Iced Tea, "Tea Research Workshop", "Healthy Workshop", and "Cool" lactic acid drink. These products are well received by Chinese consumers and further strengthen our strength in the non-carbonated beverage market.

As a global company that has always implemented a localization strategy, we have always followed the preferences of Chinese consumers and continuously developed high-quality new products to meet the health needs of today's consumers. At the same time, The Coca-Cola Company brand has built a strong connection with Chinese consumers through a series of creative and passionate branding, TV commercials, innovative packaging and a variety of consumer campaigns.

A strong future in China:

The Coca-Cola Company constantly strives to bring the best interests and quality products to our consumers. At the same time, we remain steadfast in our commitment to becoming the largest soft drink company in China. China's soft drink market ranks fourth in the global market of Coca-Cola, and is still growing.

For the long-term development of Coca-Cola, the strategic significance of the Chinese market is self-evident. We will continue to invest in China and lead the sustainable development of China's beverage industry.