Founded in 1984, the founder of China's national sports drink, China's first sports drink containing alkaline electrolytes, has Jianlibao / pop fruit steam / fifth season / multi water / love sports and other well-known brands
Guangdong Jianlibao Group Co., Ltd. was established in 1984, after more than 20 years of ups and downs, has grown into a beverage production as the leading industry, with a well-known beverage brand - Jianlibao, and involved in canning, plastics, packaging, condiments, real estate and other industries of large-scale modern enterprise group.
Headquartered in Sanshui, Guangdong, the company has a modern plant of more than 260,000 square meters, which is one of the largest beverage production bases in China. The company has introduced the world's advanced canned, plastic bottled and flexible packaging production lines from the United States, Sweden and other countries, and has subsidiaries in Huairou in Beijing, Zhenjiang in Jiangsu, Xi'an in Shaanxi, Kunming in Yunnan and other places, with an annual production capacity of more than 1.5 million tons of various beverages. The marketing network covers all parts of the country, and overseas marketing branches have been set up in Hong Kong. At present, the company has the largest canning manufacturer in the country - Sanshui Jianlibao Fute Container Co., Ltd., and Sanshui Jianlibao Plastic Products Co., Ltd., which ranks among the top similar enterprises in the country, which provides strong support for the company's development of specialization and industrialization.
Beverage production is the core business of Jianlibao Group, and its main product, Jianlibao sports drink, is the first sports drink containing alkaline electrolytes in China.
In 1984, the newly born Jianlibao was designated as the special sports drink for the Chinese sports delegation, accompanied the athletes to participate in the 23rd Olympic Games, and made contributions to the team's competition for gold and silver. Since then, Jianlibao has become famous at home and abroad and is known as "China's magic water". Make Jianlibao the most well-known beverage brand in China. It was also in 1984 that Jianlibao gained international recognition at the Olympic Science Conference, and the IWF president publicly advised athletes all over the world not to use doping and only drink Jianlibao.
In 1988, Jianlibao won the second prize of National Science and Technology Progress Award, which is the highest honor won by the beverage industry since the founding of the People's Republic of China. In 1995, Jianlibao won the gold medal of the "New York Food Festival" in the United States with the characteristics of "healthy, natural and pure taste". It also ranked 5th in the "50 Most Admired Enterprises in China" selected by Fortune magazine in the United States. From 1988 to 1997, the production and sales volume ranked first in the national soft drink industry for 10 consecutive years. In 2002 and 2003, the company successively launched the fifth season, popping fruit steam, A8 and other series of fruit juice drinks. In 2003, the company's beverage business successfully passed the "ISO9001-HACCP quality and safety management system" certification, and the company was selected as one of the top 500 Chinese enterprises. In 2004, in the list of "China's 500 Most Valuable Brands" compiled by the World Brand Laboratory, Jianlibao ranked 43rd with a brand value of 10.215 billion yuan. In 2006, the company was awarded "2006 China Food Industry Leading Enterprise" and "2006 Top Ten Influential Brands in China's Beverage Industry"; In the same year, the chairman of the group company was awarded the title of "Top Ten Most Influential People in China's Food Industry in 2006".
In 2007, it won the "Chinese National Brand Award". In 2008, Jianlibao Group grandly launched three categories: "1984 Jianlibao", "Sunshine Fruit" and "Apple West", and nine categories of new products. "I am the grand event, the national drink Jianlibao", "Sunshine fruit, just like freshly squeezed", "Eat snacks, drink apple sidner" to show everyone a new product image.
Over the past 20 years, Jianlibao has created more than 60 "China's best", won the Excellent New Product Award of the Ministry of Light Industry of the People's Republic of China for many times, was selected as one of the "Top 500 Large Industrial Enterprises in China" for eight consecutive years, and was rated as "the most popular beverage among consumers" for 10 consecutive years.
It is the responsibility of the national brand to actively repay the society and promote the progress of the nation. In 1996, Jianlibao invested 10 million yuan to support China's aerospace industry, and in 1998, it made a one-time donation of 10 million yuan to the Hope Project, established 40 hope primary schools across the country, and assisted 13.26 million yuan in flood relief funds and materials in 1998.
Since 1984, Jianlibao has supported more than 300 million yuan in social welfare undertakings such as education, sports, science and technology, and disaster relief.
Since the 23rd Olympic Games in 1984, Jianlibao has sponsored sports delegations to participate in 4 Olympic Games, sponsored the 11th and 13th Asian Games, and sponsored the 6th, 7th and 8th People's Republic of China Games and other large-scale sports events. The growth of Jianlibao has witnessed the growth and take-off of China's sports industry.
