Coca-Cola Company, one of the top ten brands of carbonated beverages, began in the United States in 1886 and entered China in 1927, becoming a popular soda brand all over the world
Coca-Cola Company (Coca-Cola Company) was founded in 1892, headquartered in Atlanta, Gioia, USA, is the world's largest beverage company, with 48% of the global market share and the world's top three beverages, Coca-Cola has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee, and is also the world's largest fruit juice beverage distributor (including the Minute Maid brand), Coca-Cola, the number one player in the U.S., has more than 40% of the market share, while Sprite is the fastest-growing drink, along with Burq's root beer, Fruitopia and Surge.
Coca-Cola in China
80 years of glory:
The Coca-Cola Company first entered China in 1927, and by 1948, Shanghai had become the first significant market outside the United States to sell more than 1 million cases a year. After the success of the middle of the last century, Coca-Cola seized the business opportunities brought about by the establishment of diplomatic relations between China and the United States in 1979 and the reform and opening up, and became the first international consumer goods company to return to the Chinese market. Since Coca-Cola set up its first bottling plant in Beijing in 1981, our system has spread all over the country, with 30 bottling companies and 35 bottling plants, and has promoted China's economic development in many aspects such as employment, taxation, local procurement, technology introduction, talent training and so on.
Innovative Products:
Innovation is the driving force behind the growth and development of the Coca-Cola system. We have a deep understanding of consumer needs and combine extraordinary creativity with modern science and technology to create differentiated benefits for consumers, customers and bottling partners. The non-carbonated beverage market is another area where Coca-Cola has achieved remarkable results in China in recent years. We have launched a series of innovative non-carbonated beverages, such as "Minute Maid Juice", "Nestle" Iced Tea, "Tea Research Workshop", "Healthy Workshop", and "Cool" lactic acid drink. These products are well received by Chinese consumers and further strengthen our strength in the non-carbonated beverage market.
As a global company that has always implemented a localization strategy, we have always followed the preferences of Chinese consumers and continuously developed high-quality new products to meet the health needs of today's consumers. At the same time, The Coca-Cola Company brand has built a strong connection with Chinese consumers through a series of creative and passionate branding, TV commercials, innovative packaging and a variety of consumer campaigns.
A strong future in China:
The Coca-Cola Company constantly strives to bring the best interests and quality products to our consumers. At the same time, we remain steadfast in our commitment to becoming the largest soft drink company in China. China's soft drink market ranks fourth in the global market of Coca-Cola, and is still growing.
For the long-term development of Coca-Cola, the strategic significance of the Chinese market is self-evident. We will continue to invest in China and lead the sustainable development of China's beverage industry.
