Feihe FIRMUS

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15738

Feihe FIRMUS brand introduction

Feihe FIRMUSlogo

Heilongjiang Feihe Dairy Co., Ltd., founded in 1962, focuses on the development of milk powder for the Chinese physique, the first domestic dairy company listed in the United States, with multiple series such as Star Flying Sail / Super Flying Sail / Flying Sail

Founded in 1962, Feihe Dairy took off from the beautiful "Hecheng" Qiqihar, and has a history of more than 50 years of professional dairy manufacturing, and is one of the earliest milk powder manufacturers in China. Feihe focuses on the R&D and manufacturing of infant milk powder, and has a series of products such as Xingfeifan, Super Feifan, and Feifan, which is known as the safest infant milk powder brand, and is an infant milk powder enterprise with the most complete whole industry chain, and has created a safety production record of more than 50 years.

At present, Feihe has formed a modern enterprise integrating production, operation and sales, and has 4 core processing plants for infant milk powder. Feihe has now built a nationwide sales network, more than 95,000 terminal stores, nearly 1,000 first-class dealers, covering 32 provinces, municipalities and autonomous regions across the country, with more than 20,000 employees and sales of nearly 5 billion in 2013. In addition, Feihe also has 3 independent subsidiaries and 15 close cooperation companies.

It took 10 years at any cost to build the first complete industrial chain of China's infant milk powder industry in the world's golden milk source belt at 47 degrees north latitude, realizing the whole process of controllable from source forage planting, large-scale dairy cow breeding (large ranch) to production and processing, logistics and warehousing, channel control and even after-sales service, forming a unique whole industry chain model of Feihe Dairy. Relying on the advantages of the whole industry chain, Feihe has rationally laid out farms (professional agricultural companies), pastures (professional animal husbandry companies) and factories, forming a trinity of industrial clusters of "agriculture, animal husbandry and industry", and thus creating a "2-hour ecosystem". Feihe has created the best development model for China's dairy enterprises and set a model for the industry.

Thanks to this, Feihe has stood alone in industry events such as melamine milk powder, and has taken the lead in the crisis of trust in the national dairy industry, winning the trust and choice of more consumers. For more than 50 years, Feihe has been adhering to the belief of professionalism and dedication to create consistently good milk powder suitable for Chinese babies, focusing on the physique and breast milk nutrition research of Chinese babies.

At present, China's dairy industry has entered a new "golden age". Under the double favorable policy dividend and market environment, Feihe will continue to expand its sales channels on the basis of continuous intensive cultivation of traditional channels, and develop emerging channels such as infant channels and e-commerce channels, and gradually promote from a strong brand in the north to a strong brand in the country.

Feihe will insist on being the most trustworthy and respected infant nutrition expert, and continue to fulfill its responsibility and commitment to provide Chinese consumers with consistently good milk powder with high adaptability!


This brand introduction page is provided with graphic information PP1007722 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer