Yashili International Group Co., Ltd., founded in 1983, is a famous trademark and famous brand in Guangdong Province, focusing on the R&D and production of nutritional food with infant milk powder as the core product, and is a large-scale dairy/nutritional food enterprise group

Since its establishment in 1983, Yashili has developed into a modern large-scale enterprise with infant milk powder as its core product after more than 30 years of hard work.In 2012, the Group invested in the establishment of a large-scale overseas production base in New Zealand, Yashili New Zealand Dairy Co., Ltd., becoming the first Chinese milk powder company to establish a wholly-owned production base in New Zealand.

Under the leadership of COFCO, Mengniu and Danone, Yashili International Group has opened a new chapter of transformation, focusing on the research of infant nutrition products, and is committed to becoming a world-recognized national brand enterprise, meeting the nutritional needs of babies with high-quality products, so that mothers can rest assured and babies can rest assured!

On November 1, 2010, Yashili International Holdings Limited was successfully listed on the main board of the Hong Kong Stock Exchange, marking a new step in Yashili's international development. With the successful listing of the Group and the international capital operation, the Group is refining the long-term development plan of the brand, expanding the market and sales network, promoting the global strategic layout of Ruyuan, carrying out the integration of upstream and downstream industries, building a national production and logistics base, strengthening the investment of the International Food Research Institute, and launching major projects such as high-end nutritional protein drinks.

Yashili International Group advocates that "talent is our most important asset". With excellent corporate culture and effective incentive mechanism, it has gathered a large number of talents and management teams who are good at management, proficient in management, and constantly surpassing themselves, and absorbed a group of professional and technical talents at home and abroad to work in the company, and hired dozens of internationally renowned nutrition experts and dairy experts as technical consultants, laying a solid talent foundation for the future development of the group.

Through the Group's perfect and strong talent system, the Group has established a professional and strong sales system composed of more than 1,300 first-class dealers, more than 90,000 retail outlets (including more than 20,000 medium and large retail outlets), more than 28,000 retail point shopping guide personnel, more than 2,000 professional marketing personnel, and 290 resident contact points, and has achieved high market penetration.

Looking forward to the future, Yashili International Group will adhere to the development path of "seeking sustainable growth and creating a century-old brand", stand on a new starting line and start again, show the world with strong strength, innovative vitality and cultural charm, and lead the Chinese food industry to continue to advance steadily on the road of internationalization.