Founded in 1963, Beidahuang Group, a subsidiary of Beidahuang Group, pioneered the manufacturing process of large-particle instant milk powder, and its milk source base is a world-recognized golden milk source belt, and its golden yuan milk/soybean milk powder network is selling well
Wandashan Dairy Co., Ltd., with total assets of 3.8 billion yuan, has 24 branches and subsidiaries, with an annual processing capacity of 800,000 tons of fresh milk, and can produce nearly 150 varieties of 11 series such as milk powder, liquid milk and soy products, with a sales network throughout the country, and its products are exported to Southeast Asia and Africa.Since the establishment of the first milk source base in 1958, the 8511 Farm Dairy Cow Demonstration Farm, Wandashan has a development history of more than 60 years.
The milk source base of Wandashan Dairy is mainly distributed between 42-47 degrees north latitude, which is recognized as the golden milk source belt by the world, and is also one of the three remaining black soil belts in the world. This latitude zone has fertile soil, fertile grass, climate and dry humidity is very suitable for the growth and lactation of dairy cows, in this golden milk source belt, there are millions of acres of natural grassland pasture in Wandashan, and the excellent ecological environment has become the natural resource base of high-quality raw milk in Wandashan. Therefore, Wandashan Dairy has the dual natural advantages of 42-47 degrees north latitude and the black soil belt, and the high elimination rate of dairy cows less than seven years old and the average calving is less than 4 litters ensures the high quality of raw milk.
In terms of milk source management, Wandashan Dairy vigorously promotes the construction of modern large-scale pastures, introduces foreign high-quality dairy cow populations, advanced milking equipment and management technology, and extends the industrial chain to forage planting, dairy farming and other fields and links to ensure the quality and safety of the front end. Standardize the management of raw milk purchase and transportation, adopt the "through train" mode, realize the mechanized milk squeezing of the base, low-temperature storage, and fast and monitorable cold chain transportation, and transport the milk to the factory in a short period of time, so as to ensure the freshness of the milk and provide a solid source guarantee for the production of safe and high-quality products.
Wandashan's milk source management model and its established "milk source quality traceability system" ensure the quality of raw milk from the source. As industrial workers in the reclamation area of Heilongjiang, Wandashan dairy farmers have become the foundation and guarantee of their "raising good cattle and sending good milk" by the military culture and the core values of the Great Northern Wilderness.
Wandashan's unique natural advantages and strict milk source management model provide a strong guarantee for Wandashan to produce high-quality dairy products. In terms of production management, Wandashan has a complete set of management systems from raw material acceptance to finished product delivery, and has formulated 1,155 quality and food safety standards of more than 1 million words, which can be called the Guinness World Records. In order to be in line with international standards in product quality management, Wandashan Dairy has implemented and passed the ISO9001 quality management system certification, HACCP food safety management system certification, the introduction of GMP dairy enterprise good manufacturing practices, the introduction of "6S" on-site management and other international advanced management methods, the implementation of strict traceability system. Through the implementation of the food safety management system, the nutrition and safety of the product are ensured, and the occurrence of food safety hazards is effectively prevented. Fully certified organic products, including silage corn, cow, raw milk and Golden Season liquid milk products.
On the equipment, Wandashan production line adopts central control system and computer operation, and takes the lead in setting up the world's first automatic packaging production line for the back-end robot of irregular soft liquid small packaging, so that a series of operations such as unpacking, weighing, screening, packing, spraying box, and sealing are all automated. Wandashan has realized automatic processing and production on the equipment, including automatic batching, automatic cleaning, etc., authorized management of key control points and key parameters such as cleaning and sterilization lamps, and automated monitoring of multi-dimensional parameters such as heating, time, material variables, etc. Compared with online monitoring, which can only be adjusted in one dimension, Wandashan has achieved a high degree of automation in China and is still at the leading level in the world.
In terms of product research and development, Wandashan has always aimed at the cutting-edge technology and intellectual resources of the world's dairy products, and the Anlicong infant formula milk powder jointly developed by the United States has passed the clinical trial of Sun Yat-sen University, and a number of high-tech and high value-added products such as self-developed yuan milk series formula milk powder, Zhenyi and Heiwo Ranch, Northeast old yogurt and other high-tech and high value-added products have been welcomed by consumers after being put on the market, and dozens of products have been rated as high-tech products. Wandashan has jointly built an international virtual R&D system with a number of foreign R&D institutions, and jointly formed a scientific research and development entity with more than 10 domestic colleges and universities, forming a virtuous circle of "R&D generation, listing generation, reserve generation, and ideation generation" of products.
In terms of talent management, Wandashan Dairy attaches great importance to the training, introduction and reserve of talents. Cadres, in the front line of selection" principle of "so that more and more young college students are determined to take root in the front line to temper themselves, but also to make the staff gradually to the transition to youthfulness and knowledge.
In terms of brand and channel construction, Wandashan has increased media publicity, advertising has covered 81% of the country's TV audiences, established a complete and fast market sales network and logistics distribution system covering the whole country, and refined management of the terminal situation through the sales management system. Actively expand the online store business and carry out network marketing; Self-built channels to develop the franchise business of Wandashan "Century Beibei" pregnant and infant store; Launched the Century Beibei products for the pregnant and infant channel.
At present, Wandashan Dairy has basically completed the production layout of milk powder and liquid milk in the country, laying a solid foundation for the first echelon of China's dairy industry and the next healthy and sustainable development.
