
Founded in 1895, it is a famous trademark in Beijing, a time-honored brand in China, and an early Nanwei food enterprise in Beijing, which is well-known at home and abroad as the "Cake Art Supreme"
Since 1895, Guo Yusheng, a native of Jinling, moved north and settled in Qianmen Guanyin Temple, to 1983, when the old shopkeeper Liu Zhen bravely took on the heavy responsibility, and the small alley was difficult to resume business, and then to the fifth generation of the head of the house, Bi Guocai, to carry forward the past and open up a new chapter of development, Beijing's "Daoxiang Village" has been passed down from generation to generation in the capital for a hundred years.
The company has 166 chain stores, a logistics distribution center, more than 600 sales outlets and a unique community chain store system; A modern production base covering an area of 200 acres and a construction area of 140,000 square meters; The production of cakes, meat, quick-frozen food, moon cakes, Lantern Festival, zongzi and other special foods, a total of 16 categories of more than 600 varieties.
Today, "Beijing Daoxiang Village", which has been restructured into a food limited liability company, is leading the healthy development of China's traditional food industry with a steady and rapid growth trend.
Beijing Daoxiangcun has always adhered to the corporate mission of "promoting Chinese food culture and bringing food, health and happiness to everyone", and has explored the career development model of "one body, two wings, industrial and commercial interaction" on the basis of inheriting the essence of the traditional business model of "front store and back factory, self-production and self-sales" - with Daoxiangcun enterprises as the main body, one hand grasps the food processing industry, the other hand grasps commercial sales, and the two interact to build a brand.
1. National standard: "Moon Cake" (GB19855), "General Principles of Pastry" (GBT 20977), "Lantern Festival" (GBT 23500) drafting unit;
2. Passed the quality management system, food safety management system, environmental management system, energy management system, four system certification;
3. Set up a traditional food R&D center with China Agricultural University;
4. Olympic catering supply enterprises;
5. The first pastry QS certification enterprise in Beijing.