A well-known brand in the pastry industry, a large-scale food enterprise integrating R&D, production, sales and service of snack food, focusing on Chinese and Western cakes/dorayaki/waffles/potato chip products

In the long journey of brand building, not only full wisdom and courage are required, but also sufficient perseverance and resilience. Since 2006, the company has been engaged in the food industry, as if embarking on a journey of thousands of miles, day and night, with the image of "rising star" among the forefront of the baked goods industry.

Up to now, Huihuike Food has successively established more than 800 acres of garden-style production bases in Fujian, Shandong, Hubei, Sichuan and Jilin, with more than 200,000 m2 modern ecological workshops and more than 100 world-leading automated assembly lines, laying a solid foundation for stable product quality.

Bigger and stronger "star products" is the basic strategy for the rapid rise of Huibin Food. The company's products, including dorayaki and European cakes, have become leading products in their respective categories and have countless loyal customer groups. With the launch of more new products such as waffles and potato chips, it will help the brand enter the fast lane and achieve corner transcendence.

In the market operation, Huihuike Food has introduced the expansion model of "quality first, intensive cultivation is king", accelerated channel expansion, created more than 1,000 "brand special zones" and more than 1,000,000 terminal sales outlets in China, and built a flat marketing network with county-level distribution as the main and distribution to towns.

The road to the future extends infinitely, the road is at the foot, and the scenery is in the distance. More than 2,000 employees, with the same dream and the same goal, gather positive energy and write a new chapter together.