Panpan

Overall scoring
80
Popularity index
15453

Panpan brand introduction

Panpanlogo

It is a well-known trademark in Fujian Province, committed to the R&D and technological innovation of Panpan brand Maixiang series puffed food and baked food, and is a large-scale modern food enterprise focusing on the intensive processing of agricultural products

Founded in 1996, Panpan Food Group is a key leading enterprise in agricultural industrialization focusing on the intensive processing of agricultural products, with 12,000 employees. In addition to food, but also involved in the beverage, biotechnology, real estate, finance, minerals and other industries of the operation and management, up to now, the group has Fujian Jinjiang, Liaoning Xinmin, Sichuan Chengdu, Henan Luohe, Shandong Linyi, Hubei Hanchuan, Guangxi Nanning, Gansu Baiyin, Fujian Changting, Anhui Chuzhou, Jilin Songyuan and other 19 wholly-owned branches, marketing network distribution in the country's provinces, cities and counties and key towns.

The company mainly produces "Panpan" brand wheat fragrance series puffed food, French bread, soft bread, sachet sachet, silk run bread, small roll bag, dorayaki, Swiss roll, Oka cake, Meunier dry cake, soft waffle, meat muffin and other baked goods, as well as the blockbuster sub-brand "Ebilee" puffed food. In 2013, the company entered the beverage industry, producing healthy drinks such as vegetable protein and water, and vigorously built the group's food and beverage dual-pillar industries, sounding the clarion call to sprint to a 10 billion enterprise group.

In 2012, a total of more than 1 million tons of agricultural products such as potatoes, sweet potatoes, betel nut taro, chestnuts, bayberry, rice, corn, wheat, peanuts, poultry eggs and other agricultural products were processed, directly and indirectly driving more than 530,000 mu of agricultural product planting bases, and increasing the income of more than 200,000 farmers in the base, making outstanding contributions to agricultural efficiency, farmers' income, soil and water conservation in old areas, and the construction of a harmonious socialist new countryside.

The group company has brands such as "Panpan" and "Aibili", and has successively invited child stars such as Jiajia, Xu Jinglei, Jiang Wenli, Huang Xiaoming, Liu Xing, Xiaoxue, Xiaoyu, child star Kaikermani, Haiqing, Article, Zhang Xinyi and other film and television stars to serve as the company's brand image spokesperson.

"Panpan Food" is "China's Green Food". In 2013, the All-China Federation of Trade Unions awarded Panpan Food Group the collective honorary title of "National May Day Labor Award".

Over the years, Panpan Food Group has been committed to product research and development and technological innovation, and has always faced the consumer with "green, healthy, nutritious, fashionable, convenient and assured" products, and at the same time constantly opened up and occupied the market. The company's technology research and development center is a provincial technology center, with hundreds of technical researchers with master's degree or above. At the same time, the company has also carried out close contact and extensive cooperation with the Institute of Botany, Chinese Academy of Sciences, China Food Industry Association, China Food Science and Technology Association, China Agricultural University, Jiangnan University, Tianjin University of Science and Technology, Fuzhou University, Fujian Agriculture and Forestry University, and German DMF Research Institute and many other universities and scientific research units. In 2011, the company signed a contract with Mr. Roland Meunier, the former chief pastry director of the White House, who served five US presidents, as the group's general technical consultant, introducing the thimble technology and cultural concept of the world's pastry into the company, and is committed to bringing the top palace delicacies into the families of ordinary people in China.

On the basis of theoretical exploration and research of scientific research institutes and domestic universities, combined with the company's own technical strength, it has achieved fruitful results in the field of research and development of new products. Among them, transgender potato chips and Abili taro chips are the world's first, and have been highly praised and affirmed by domestic and foreign counterparts. In 2009, the company also undertook the "Eleventh Five-Year Plan" National Science and Technology Support Program "Key Technology and Industrialization Research and Demonstration of Food Quality and Safety Control", which will comprehensively improve the process monitoring level and control ability of our food quality and safety after the implementation of this project. At the same time, the company also participated in the research and formulation of the national "Twelfth Five-Year Plan" food industry science and technology development strategy, and is the only enterprise member of the expert group. In 2013, the "Academician Workstation" led by Academician Sun Baoguo of Beijing Technology and Business University officially settled in Panpan Food Group.

The healthy and benign development of Panpan Food Group has benefited from the support, encouragement and encouragement of party committees and governments at all levels for the "three rural" and agriculture-related enterprises. We will continue to uphold the spirit of Fujian businessmen of "good at fighting and daring to win", adhere to the development path of agricultural industrialization, and build Panpan into a large-scale modern food enterprise with an annual processing of more than 10 million tons of various agricultural products, so as to make greater contributions to the development of China's national food industry!


This brand introduction page is provided with graphic information PP1007312 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer