Shaoxing Xianheng Group Co., Ltd., a well-known hotel brand, was founded in 1894, a time-honored enterprise, integrating business and tourism, culture and leisure, catering chain, food processing, etc
In the first year of Guangxu in the Qing Dynasty (1894 AD), Lu Xuntang's uncle Zhou Zhongxiang and others opened a small hotel in Duchangfangkou in Shaoxing City. The shopkeeper took a picture from the Book of Changes. In the sentence "Han Hong is vast, and the quality is Xianheng", the word "Xianheng" is taken as the name of the store, which means that the hotel business is prosperous and everything is prosperous. In famous novels such as "Kong Yiji", "Storm" and "Tomorrow", Mr. Lu Xun took Xianheng Hotel as an important background, making Xianheng Hotel famous at home and abroad.
In 1981, on the occasion of the 100th anniversary of Mr. Lu Xun's birth, the old store was newly opened. The architectural style of Shaoxing in the late Qing Dynasty is as old as before; In the middle of the house is hung a shop plaque with black characters on a white background, and the words "Xianheng Hotel" are written horizontally. When the street curved ruler cabinet, the end of the cabinet is placed with the green dragon brand of the straight book "Taibai Legacy", and the celadon altar and blue-edged bowl under the brand form a unique style. After 1991, the inheritor of Xianheng Hotel is looking for the soil for the brand to take root in Mr. Lu Xun's works, cultivating core competitiveness through brand innovation and management innovation, so that Xianheng Hotel has become a famous store that combines traditional style and characteristics of the times, and integrates famous cities, celebrities and famous wine customs. The famous cartoonist Hua Junwu inscribed "Wine is less than a thousand cups of wine". Xianheng Hotel is not only a hotel but also a scenic spot, which together with Lu Xun's former residence, Baicao Garden, Sanwei Study, Tugu Temple and other cultural relics, together constitute the key to interpreting Lu Xun's original classics.
On November 25, 2007, after years of careful planning, the second phase of the "Xianheng Xintiandi Project" in Lu Xun's hometown, a key project of Shaoxing City's trade and tourism, started. The focus of this project is to expand and enhance the Xianheng Hotel. Except for the "dine-in" part of the hotel as a cultural landmark, the rest of the hotel was demolished and rebuilt. After more than two years of arduous construction, a five-star standard cultural theme hotel - Xianheng Hotel, which inherits the historical context, takes Lu Xun culture as the theme, and Jiangnan culture and Yue culture as the background, is displayed in front of the world. After the expansion and renovation, the Xianheng Hotel has a construction area of 57,000 square meters, with 206 luxury rooms (sets), including 111 standard rooms, 74 business double rooms, and 21 luxury suites and theme rooms. There are more than 2,000 seats: including 47 luxury boxes with the theme of Lu Xun culture, imperial culture, wine culture, opera culture, love culture, etc., and 1 multi-functional hall that can accommodate 800 people at the same time. There are 7 meeting rooms of different specifications with state-of-the-art facilities and multi-purpose halls equipped with simultaneous interpretation systems and various audio-visual equipment. In addition, there are business centers, souvenir shopping malls, and recreation and leisure clubs.
The old and young Xianheng Hotel has become the living room of Shaoxing city and a landmark of cultural tourism and leisure.
