Founded in 1996, it is a famous trademark in Shanghai, a well-known express hotel chain brand in China, and a pioneer of domestic economic chain hotels, with well-known hotel brands such as Jinjiang Inn/Jinguang Express Magnolia Hotel/Baishi Express Hotel
As the first budget hotel in China, Jin Jiang Inn has always been market-oriented and customer-oriented since its establishment in 1996. With the spirit of pragmatism, professionalism and sincere service, we have carefully carved the brand image of Jinjiang Inn, and its brand has gradually become a professional model in the economy hotel industry. With nearly 1,000 hotels under Jinjiang Inn's brands, including Jinjiang Inn Hotels, Jinguang Express Hotels, Magnolia Hotels and Beves Express Hotels, and a chain hotel network widely distributed in more than 200 large and medium-sized cities in 31 provinces, municipalities and autonomous regions across the country, with a total of nearly 100,000 guest rooms, Jinjiang Inn has become one of the most influential economy hotel brands in China.
Jin Jiang Inn Hotel Co., Ltd. is a subsidiary of Jin Jiang International Group, a well-known comprehensive tourism enterprise group in China, which operates and manages the first and most famous economic hotel chain in China, and is a subsidiary of Shanghai Jin Jiang International Hotel (Group) Co., Ltd., a well-known hotel group in China.
Since 1997, when the company opened the first modern Jinjiang Inn economy hotel in Shanghai, it has always taken the healthy development of China's economic hotel industry as its own responsibility, and has been making unremitting efforts to explore the development direction of China's economic hotel. Adhere to the international vision to shape the economic hotel brand, with advanced concepts to build an enterprise management system, quality first to accelerate the development of enterprise scale; Adhere to the reputation first, people-oriented enterprise service concept; Adhere to the business purpose of discussing development, creating a win-win situation and giving back to the society; Adhere to the enterprise spirit of innovation and development, casting details, and the pursuit of excellence. Under the guidance of this concept and spirit, after more than 10 years of practice and development, Jinjiang Inn has always maintained a leading position in the industry for its brand quality, and has been praised by all walks of life, creating a number of firsts in the domestic economy hotel industry. "Jinjiang Inn" has been continuously rated as "Shanghai Famous Trademark".
