
Founded in 1987, it is a well-known trademark in Hunan Province and a well-known Chinese catering brand, which enjoys a reputation for promoting Hunan local cuisine based on Mao's special dishes
"Mao's Hotel" was originally located opposite the former residence of Comrade Mao Zedong, and was founded in 1987 by Ms. Tang Ruiren, who was cordially received by Chairman Mao. Many guests who come to Shaoshan come to Mao's restaurant to dine, taste the home-cooked food that Chairman Mao loved to eat during his lifetime, and recall Chairman Mao's great achievements; "Maojia Hotel" has created a strong cultural atmosphere of the chairman in China, and has launched a strong "Maojia special dishes" with a strong Hunan local flavor. Through years of excavation, sorting and innovation, Maojia Hotel has won praise from guests from all over the world for its unique food delicacies and food culture.
In 1995, the trademark "Maojia" was registered with the State Administration for Industry and Commerce. In order to give full play to the brand advantages of the "Maojia" trademark and make greater contributions to the society, with the assistance and guidance of the industrial and commercial administrative department, Shaoshan Maojia Hotel Development Co., Ltd. was established in June 1999, responsible for the "Maojia" trademark license consulting and catering-related business, and standardized development and management of franchise chain stores. The establishment of Shaoshan Maojia Hotel Development Co., Ltd. marks that the cause of "Maojia Hotel" has reached a new level and ushered in a new development opportunity. In order to adapt to the rapid and changeable market economic environment, change the concept to achieve sustainable development of the enterprise, in March 2009, the company's board of directors reorganized a new management team, and at the same time introduced advanced service concepts and scientific management system, focusing on strengthening the communication and interaction with the franchisees and other follow-up services. In recent years, the number of stores has grown steadily, and has gradually increased to more than 200 stores, all over the country, ranking in the leading position in the Chinese catering franchise industry.
Since its establishment 30 years ago, "Maojia Hotel" has been successively absorbed as a member unit by relevant industry associations such as Hunan Catering Association, China Cuisine Association, China Chain Store & Franchise Association, and has won many honors such as "China's Top 100 Franchised Chains", "Chinese Famous Restaurants", "National Green Catering Enterprise", "Hunan Cuisine Leading Enterprise", "Red Culture Catering First Brand" and so on.
As a leading enterprise in Hunan cuisine, the company has never forgotten its mission and responsibility, and has always insisted on paying equal attention to inheritance and innovation. In terms of service support, the company has invested a lot of manpower and material resources to ensure the output quality of brand culture and management knowledge, provide franchisees with a complete set of standardized manuals including various professional directions of construction preparation and operation management, and create a complete training system and operation supervision system to promote the implementation of norms and controlled operation; On the basis of the existing standardization manual, the company still continues to absorb, summarize and refine, in 2015, it is to promote the standardization to the company's strategic height, the standardization project has been unanimously affirmed and strongly supported by the government departments and industry associations, and has been included in the provincial pilot of comprehensive standardization of the catering service industry, and the "Mao's cuisine production skills" in the service provision standard have been selected into the provincial intangible cultural heritage list. In terms of new product research and development, based on the "Maojia special dishes", the menu structure is continuously optimized, and the menu research and development center not only promotes, updates and maintains the Maojia standard recipes, but also launches a batch of new dishes every month to share within the system; In response to the changes in the marketing environment, Maojia Hotel has successively launched iterative versions such as folk version, new concept version, and new youth, and derived sub-versions to adapt to different business environments.