Headquartered in Xi'an, Shaanxi Province, Lan Xiangzi • Hunan Cuisine Fried is located in Xi'an, Shaanxi Province, with the mission of "insisting on making good products that touch people's hearts and are kind, and creating a better life for customers", creating a restaurant with a value-for-money experience for customers.
LAN Xiangzi. Founded in April 2019, Hunan Cuisine Stir-fry focuses on Hunan Cuisine Stir-Fry, and is committed to providing more young people with a healthy and delicious dining experience. As of February 15, 2022, 82 stores have been opened, and 30 are in preparation; Lan Xiangzi focuses on Hunan cuisine stir-fry, and is also the first catering brand in China to propose a sub-category of Hunan cuisine stir-fry; Serve the food quickly and eat refreshed, and the new catering experience and service concept have quickly won market recognition; Become a popular Hunan restaurant. In 2021, 60 new stores will be opened, making it one of the fastest-growing Hunan cuisine chain brands with the most stores in the country since the epidemic.
先后荣获奖项：获得美团点评2020年度全国餐饮标杆案例；美味不用等—本地头牌 荣誉称号；阿里巴巴本地生活—最受欢迎品牌荣誉称号；Xi'an City人民政府&Xi'an City商务局—国际美食之都Hunan品牌示范店。先后荣获高维学堂，餐饮O2O，职业餐饮网，搜狐，新浪，网易，今日头条，美团餐饮多家媒体的报道。Lan Xiangzi始终坚持顾客第一的服务理念，努力为消费者提供更好的美食体验。
Brand Mission
Headquartered in Xi'an, Shaanxi Province, Lan Xiangzi • Hunan Cuisine Fried is located in Xi'an, Shaanxi Province, with the mission of "insisting on making good products that touch people's hearts and are kind, and creating a better life for customers", creating a restaurant with a value-for-money experience for customers.
Brand vision
Achieve a restaurant with a dream. To provide employees with opportunities to turn over at the grassroots level, to provide a platform for more young people who are willing to struggle, and to realize their own destiny, Lan Xiangzi gives more people a channel to achieve skill growth, identity growth, and reporting growth; To provide shareholders with opportunities to realize value, Lan Xiangzi builds a co-creation platform with this original intention, achieves mutual success with shareholders, creates opportunities to realize value for more shareholders, and creates a career together.
Brand values
Customer-centric, striver-oriented; Proactive, scientific decision-making, innovative and pragmatic, long-term value.
