The term "eating the emperor is big" is derived from the folk saying of the Tujia family, which means that the matter of eating is greater than that of the emperor. Even if the emperor's decree arrives, it will not be said until after eating. It is used to awaken the respect of modern people for food and the importance of eating a good meal. Originated from his childhood life experience, he was moved by the food of the Tujia people and moved by the simplicity of the Tujia people.

 

Let more people taste the good taste of the Tujia family and feel the simplicity and intentions of the Tujia people, which is the heart of the creation of this brand, and has also become the mission of the brand and the mission of the team. Founded in 2016, the brand has more than 40 stores nationwide. Changsha 57 Degrees Xiang Catering Management Co., Ltd., a catering group behind the "Eating Emperor", is a catering enterprise in Hunan. At present, the group has original catering brands such as Good Food, Dinner Emperor, Natural Taiwan 1908, and Master Hou Hot Fried Restaurant. The company has always been to "let everyone have the opportunity to taste the good taste of Tujia" as the mission to serve customers, with scientific experience mechanism and management methods, and constantly pursue the values of "being a man forever true and sincere, doing things forever indomitable" as the principle, "let Tujia cuisine be the representative cuisine of Chinese cuisine" and strive to struggle.

 

Franchise advantages

Branding

1. Use the local tourism and cultural resources of Hunan to infiltrate the characteristics of Tujia food

2. Hunan stars introduce the brand and vigorously publicize it

 

product development

1. Professional internal and external R&D team

2. The "five colors" and "five flavors" of Xiangxi native cuisine are very competitive in the market

 

Featured services

1. Customers can scan the barcode to order by themselves to enhance interactivity and improve production efficiency

2. Develop AR realistic visual enhancement technology to interact with guests

 

Professional management

1. The management team is complete and professional and leading in the industry

2. Mature system management system to ensure chain operation

 

Franchise conditions

Franchisee Personal Ability:

The franchisee is a natural person or legal person with independent ability, has experience in the catering industry, has entrepreneurial enthusiasm for catering, is familiar with the local consumer market, has strong interpersonal relations and management skills, is in good health, and can obtain the full support of family or related people for the franchise business.

 

Franchisee Economic Strength:

Have sufficient economic strength to invest in the initial investment and operation of the store, have good financial credit, and own or lease business premises that meet the standards.

 

Franchisee concept identity:

Agree with the corporate culture, management philosophy and business model of "Eat Emperor", have a good spirit of cooperation and team awareness, and are willing to conscientiously maintain the unity and integrity of the brand image of "Eat Emperor". Have enough understanding of franchising, be able to strictly perform the franchise contract, accept the training and management of the headquarters, and have the attitude and ability to take business risks.

 

Franchise process

The company has always been to "let everyone have the opportunity to taste the good taste of Tujia" as the mission to serve customers, with scientific experience mechanism and management methods, and constantly pursue the values of "being a man forever true and sincere, doing things forever indomitable" as the principle, "let Tujia cuisine be the representative cuisine of Chinese cuisine" and strive to struggle.

 

Franchise fees

The term "eating the emperor is big" is derived from the folk saying of the Tujia family, which means that the matter of eating is greater than that of the emperor.

 

The franchise fee is: 2 million to 2.8 million

 

Franchise support

Upfront support

 

Consulting services

Provide telephone consultation and WeChat consulting services; Introduce the basic situation of the emperor and the conditions and procedures for joining; Answering questions from those who are interested in joining; Reception of qualified franchise intent entrants.

 

Site selection service assistance

The franchisee conducts a business data survey on the selected store location. Business surveys include: targeting consumer groups; The provision of big data in business districts.

 

Design & Renovation Services

According to the actual situation of the store site, the headquarters professionals will assist the franchisee to check the project conditions with the property to ensure that the demand is met; The headquarters will designate a third-party design agency to conduct on-site survey and decoration design; The headquarters professionals will make an account of the supporting projects such as air conditioning, smoke exhaust, kitchen water and electricity, fire protection, gas, weak electricity, etc., and cooperate with the franchisee to review, optimize and confirm the secondary deepening drawings and lists provided by the construction unit; Assist franchisees in construction supervision, process control, completion acceptance and other matters.

 

Assistance in store opening operations

Provide the documents and licenses required by the franchisee to handle the chain store; Customize and guide the installation of necessary equipment, devices and appliances for franchisees; Guide and assist franchisees in pre-store publicity activities; Before opening the store, the trial operation will be carried out until the acceptance is qualified and opened.

Personnel training services provide store opening training for franchised stores, and guide the recruitment and on-the-job training of franchised store employees.

 

Post-store support

Operational training, ongoing education and training support; Business improvement training for store staff; New product launch training.

 

Business guidance and assistance

Regularly dispatch store inspection supervisors to the franchise chain stores to inspect the operation status of the site, and supervise the service quality and product quality of the stores. Answer difficult questions and make suggestions for improvement. Organize regular or irregular communication between franchisees and the company's headquarters. Keep abreast of market dynamics, consumer needs and other relevant information, and share them with franchise stores. At the request of the franchisee, assist in handling major and emergency situations and maintain normal business order. Provide other guidance and assistance in accordance with the relevant agreements.

 

Marketing assistance

Provide general advertising planning and marketing advice; Provide a unified style of advertising with various contents and various layout sizes; The computer network provides a special cash register management system (POS) for the emperor, and supports future software upgrades and maintenance.

 

Procurement, distribution, distribution, and logistics centers to franchise chain stores

Provide services including procurement, processing, distribution, etc., and the franchise stores will place orders, receive and settle according to the "Unified Distribution Material Catalog" and "Meal Emperor Franchise Settlement Contract" of the Dining Emperor chain system, so that the operation of the store has no worries.

 

Product and institutional innovation company

The headquarters has set up a food R&D center, equipped with professionals for product research and development, and the results are shared by franchise chain stores. The company will continuously revise and improve the business manual and related systems according to the operation of the chain system stores.

 

Publishing chain system publication company

The headquarters regularly or irregularly publishes internal publications, updates the official account advertorials, exchanges store experience, organizes vivid and lively cultural and sports activities, and establishes a good corporate culture.

 

Hunan Huangdi Dining Catering Management Co., Ltd.'s catering brand "Eat Emperor Da" originates from the folk saying of the Tujia family, which means that eating is bigger than the emperor. Even if the emperor's decree arrives, it will not be said until after eating. It is used to awaken the respect of modern people for food and the importance of eating a good meal.

 

Originated from his childhood life experience, he was moved by the food of the Tujia people and moved by the simplicity of the Tujia people. Let more people taste the good taste of the Tujia family and feel the simplicity and intentions of the Tujia people, which is the heart of the creation of this brand, and has also become the mission of the brand and the mission of the team. 

 

Founded in 2016, the brand has more than 40 stores nationwide. Changsha 57 Degrees Xiang Catering Management Co., Ltd., a catering group behind the "Eating Emperor", is a leading catering enterprise in Hunan. At present, the group has original catering brands such as Good Food, Dinner Emperor, Natural Taiwan 1908, and Master Hou Hot Fried Restaurant. There are nearly 150 directly operated and franchised stores, covering more than 20 provinces and cities across the country.

 

The company has always been committed to the mission of "giving everyone the opportunity to taste the good taste of Tujia" to serve customers, with scientific management mechanism and management methods, and constantly pursuing the values of "being a man forever sincere and sincere, doing things forever indomitable" as the principle of "making Tujia cuisine a representative cuisine of Chinese specialty cuisine".

 

Since the establishment of the brand, the company has won the following honors:

From 2019 to 2021, it was shortlisted for the "Dianping Must Eat List" for three consecutive years.

2021 "Feast" China's Best Chain Catering Brand of the Year

2019 Regional Food Culture Innovation Award (Professional Catering Network)

2019 Chinese Catering Innovation 100 Brands

 

Several principles of "eating emperor big" product research and development

1. Insist on selecting the characteristic and good ingredients of Tujia settlement areas (Wuling Mountain, Qingjiang River, Youshui, Wujiang River Basin) as the main raw materials.

2. The more ordinary the appearance of the ingredients, the more you have to compete for the deliciousness of people's hearts!

3. To make customers feel "familiar and unfamiliar" products, we should not only let customers have the feeling of returning to the basics, but also let customers have unexpected surprises.

4. It is necessary to have simple and mysterious national customs, but it cannot show the closure and backwardness of the nation, but the prosperity and festivity of the nation.

5. Excavate the food culture of the Tujia family - the five flavors of Tujia cuisine

Sun flavor: the favorite taste of the Tujia people (bacon, preserved fish, sausage, preserved frog, wind-blown meat)

Flame flavor: One heat is worth three fresh, and the fire is constantly heated to make the emperor's big dishes more delicious.

Mountain spring flavor: The best mountain spring water to make soup

Hanging pot flavor: The traditional hanging pot of "wood simmering and stewing" is a Tujia characteristic

Grandma's Taste: Find the taste of your grandma's table when you were a child

 

Set up a product inspection team to go deep into the Tujia inhabited areas

Establish an inspection team composed of personnel from the three aspects of technology, supply and market, and go deep into the Tujia inhabited areas for no less than 15 days every quarter, traveling nearly 10,000 kilometers each time, going deep into the streets, markets, workshops, villages and private houses to inspect and learn the Tujia people's characteristic cooking skills, dishes and food culture, and search for special ingredients. 

 

Integrate global technical resources and innovate the presentation of national cuisine

At the end of 2015, we established the "Taste Victory" catering innovation and R&D platform in Shanghai, continued to invest and accumulate in technology research and development, and introduced many international and domestic culinary masters and food experts to cooperate and exchange with us, providing technical support for us to control the research and development of cross-ethnic and cross-cuisine

 

Using the "Taste Sheng" catering innovation platform, integrating global technical culinary resources, betting on the strengths of many cuisines, improving the presentation of Tujia ethnic cuisine, so that customers can find unexpected surprises in familiar dishes.