Originating from Beverly Hills, the first luxury hair care brand in the hairdressing industry to launch a luxury hair care product line, and the first hair company to use the power of enzymes and a special nourishing serum
Founded in 1997 in the United States, Alterna is the world's first company to launch a line of luxury hair care products, providing professional hair care solutions for women around the world.
Eitna was the first company to harness the power of enzymes and a highly effective nourishing serum to create products that help restore and improve hair texture. Enzyme therapy is the science of effective hair care, rich in beneficial ingredients that promote healthy hair growth, prevent hair fading, and relieve damage caused by daily stress. Immediate results after use, restoring permanent vitality to hair.
Utilising high-tech technology and the most luxurious ingredients, the product provides a variety of nutrients for smoother, softer hair, while also tackling split ends and providing superior color protection so that hair is no longer damaged or broken, and even damaged hair can be restored to bounce and shine. Alterna's professional haircare range is one of the world's leading luxury skincare products with innovative formulas. Alterna is always ahead of its peers in terms of technology and has masterfully captured people's desire to enjoy and, importantly, to meet the needs of its customers, as well as to bring them unexpected and wonderful results. At Alterna, we understand that different hair types require different formulations. That's why each product is formulated differently to meet the specific needs of your hair type, whether it's curly, straight, fine or coarse.
Star product: Alterna's professional hair products are divided into 4 series, among which the LUXURY White Truffle Extreme Luxury series is amazing. A bottle of White Truffle Extreme Luxury Shampoo is priced at around RMB3,600, making it the most expensive product in the hair salon at present, with the precious White Truffle extract preventing hair damage and breakage, and the rich moisture retention that instantly restores elasticity and shine to excessively damaged hair.
