Founded in 1880, Londa is a modern enterprise that is responsible for its agent of high-end hair products in China, focusing on the research, production and sales of hair coloring and hair care products
The company was founded in 1880 and its production plant is located in Rotengilsing, in the Vogtland. Before 1925, the company mainly produced technical products and equipment for hairdressers, and since 1925 it has been producing hairdressing products, and such products have become more and more important in the company's production and sales. In 1956, the company's brand name Roudia successfully entered the market. With the continuous development of the company, Sodia began to expand internationally, and since 1960 its products have been exported to Eastern Europe, Central Asia and Central America, and the export volume has increased year by year.
At the beginning of 1990, Rodia broke away from its long-term joint venture and was reorganized into Rodia Co., Ltd. At the same time, the sales of Rodea brand-name products have also been changed to the company's new address, Leipzig, one of the oldest commercial centers in Europe and a historic trade fair city. At this time, the company also had more than 400 employees, plus 130 employees working in other European countries.
Zodia has a dedicated team of professionals who care for and deepen the relationship with our customers by organising various forms of trainings, seminars and client events. In addition to this, Roudia actively sponsors cultural and sports events in the city of Leipzig and the surrounding region, as well as at the national level. For example, for seven years, it has been sponsoring many beauty pageants, such as the Miss Germany contest. For the past three years, a Miss Jodia has also been elected every year. Public welfare and cultural activities have undoubtedly infiltrated the work of Zodia, and have become a kind of business philosophy for them.
In addition, the company maintains and strengthens its contacts with its customers and partners through a network of hair salons and export services throughout Germany, as well as importers, wholesalers and foreign sales companies, which is an important part of the Rodiya business philosophy.
1999 was a very important year for the company, and the company began to explore the Chinese market from this year. Roudia has made a lot of preparations for entering the Chinese market, conducting detailed market research in China, actively communicating with relevant Chinese business departments and hair salons, and analyzing the wishes and requirements of Chinese hair care. Recognising the importance of excellent product planning for a successful expansion into the Chinese market, Zodia has restructured the company's offerings, such as refitting and adapting all of its retail Roudia hair colour milk ranges. Even the product descriptions and packaging are tailored to the habits and preferences of Chinese people, in order to increase the trust of Chinese users in the products. In order to allow Chinese people to choose their own hair coloring products, the company also specializes in the production of Chinese hair colors, so that Chinese hair glows with a charming combination of Chinese tradition and modern European style.
The company has advanced mechanism and high efficiency, and actively and continuously explores new markets. After having a certain market share in Germany, it began to develop the markets of other countries. Since 1992, the company has established five subsidiaries in Romania, Poland, Russia, Hungary and the Czech Republic. In addition, it exports salon-specific and retail general-purpose hair products to 19 countries around the world. Zodia's products include more than 180 products for hairdressers, as well as the company's mainstream retail general hair coloring products and matching hair care products.
All of Sodia's products are manufactured in strict accordance with the standards of the European Union. At present, there are about 90 kinds of Rodia products retailed in the market, and there are many chain stores at home and abroad.
Shanghai Entron Trading Co., Ltd. was founded in November 1999, mainly engaged in the sales of high-end hair products in China.At the end of 2000, it officially became the general agent of German professional hair products in China.
