Schwarzkopf施华蔻

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Schwarzkopf brand introduction

Schwarzkopf施华蔻logo

Henkel (China) Investment Co., Ltd., Schwarzkopf, an authoritative brand in the hairdressing industry, began in Germany in 1898, with the black head as the brand logo, specializing in providing salon-level special products for the field of hair coloring/hair care/styling/perm

Schwarzkopf, known as "your salon hair expert".

As one of the world's top three hair brands, Schwarzkopff, owned by Henkel, represents a century-old legend of quality, professionalism and innovation.

Schwarzkopf is not only the first choice for hairstylists, but also the trust of consumers, because we always insist that each of our products is unique and of excellent quality.

Schwarzkopf's collection of legendary products continues to write the brand's hair myth with classics such as Schauma, Drei Wetter Taft and Brillance. The well-known Schwarzkopf "black head" logo is not only present in every product, but also appears in TV commercials.

With the brand's success and acclaim, the brand slogan "Schwarzkopf, your salon hair expert" was widely celebrated. Today, Schwarzkopf is loved and sought after by beauty lovers in more than 50 countries around the world.

Schwarzkopf and Henkel are the largest beauty companies in the industry, with customers in 125 countries and a market capitalization of 2.477 billion euros in 2004.

We have many world-renowned brands and customer favourites in a wide range of areas such as hair coloring, hair care, styling, cosmetics, skin care, oral hygiene and cleansing.

Schwarzkopf Professional Hairdressing has always been one of the world's top four salon hair product brands.

We are part of Henkel's Personal Care business, which is one of the three strategic businesses of the Henkel Group, along with Home Care and Adhesive Technologies.

公司的历史开始于一个爱好科学的28岁商人 – 弗里兹•汉高。1876年9月26日,他和两个合伙人在亚琛成立了一家名为Henkel & Cie的公司,开始销售他的第一个产品 – 基于硅酸盐的通用洗涤剂。此后的130多年间,这个Germany的企业家家族和数以千计的员工把汉高建设成为业务遍布全球的跨国公司。


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