Founded in 1970 in the United States, the world's top hair care and styling brand, the creator of the world's first curling iron, known for its bold and fearless hair styling, Coty Group acquired from Procter & Gamble in 2016

In 1970, when the passion of rock 'n' roll and liberation temperament, California celebrity hairstylist Geri Cusenza and her husband John Sebastian brought ice-breaking innovation to the hairdressing industry with their unique fashion styling concept. As the pioneer of the world's first curling iron, it has a number of product and technological innovations. SEBASTIAN USHERS IN A NEW ERA OF HAIR STYLING AND CARE, MAKING THE IDEA OF CORDLESS HAIR A REALITY.

Eager, bold, non-conformist, professional. PUTTING ASIDE ALL CREATIVE LIMITATIONS, SEBASTIAN HAS BEEN RENOWNED FOR HIS BOLD HAIRSTYLES FOR FOUR DECADES. Challenge all your inertial perceptions of the authority of hair fashion!